Web Design Specialist

The Web Design Specialist plays an important role in the organization by performing a number of activities directly related to the company’s marketing functions. The Web Design Specialist plays an important role in the organization by performing a number of activities directly related to the company’s marketing functions. The role is primarily responsible, under moderate to intermittent direction, for the conceptual development, direction, delivery, buy-in, and production of visual design. Key Responsibilities Design digital materials (websites, email marketing, landing pages, social media) for Pardot, corporate website, microsites, and corporate social media accounts. Apply conceptual thinking to create high-quality creative solutions across multiple platforms; effectively bringing together customers’ needs, Guild business goals, technical realities, and creativity. Develop sound creative concepts that take into consideration customers’ needs (target demographic), market research data results, and technology. Effectively communicate conceptual ideas, detailed design, and design rationale both verbally and visually to the creative design manager. Present creative concepts to stakeholders and get buy-ins when needed. Translate creative concepts into designs. Submit creative deliverables within the agreed-upon deadline and estimated production time. Meet with internal customers to discuss requirements or project goals as needed. Collaborate effectively with other team members, including designers, copywriters, and project managers. Work closely with front-end developers and help with development when necessary (small projects). Guide and advise fellow employees in the creative process to foster stronger working relationships and solutions. Keep informed on the latest design and web trends. Manage the creative design approval process as needed. Ensure that customers’ experience with the brand is consistent with brand guidelines. Create additional style guides and brand guidelines to supplement and support digital needs. Follow consistent processes and standard resources to name, file, and archive work consistently. Propose process improvements that would enable greater adoption of assets created and greater efficiency for limited resources (print and web). Design print materials as needed. Perform other duties as assigned. Skills, Knowledge and Expertise WordPress Pardot (preferred; similar tools acceptable, but Pardot experience is ideal) Unbounce (or similar landing page tools) Figma Adobe Creative Suite (especially Photoshop and Illustrator) HTML, CSS, JavaScript Familiarity with Adobe Workfront is a plus Canva knowledge is optional but nice to have Benefits Above market salary HMO on Day 1 for principal and two dependents Government-mandated benefits Performance-based Incentives Quarterly Company Events 1,000 PHP De Minimis Equipment and software provided Originally posted on Himalayas