Senior Product Manager - Social Experience

BUILDING THE FUTURE OF OPEN FINANCE Payward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system. THE TEAM Founded in 2011, Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions across the globe. It offers spot trading, margin, futures, staking, and OTC services, with products built for both individual investors and institutional clients. We’re hiring a Product Manager with deep UX and interaction design expertise to build social experiences around investing and trading at Kraken. You should be comfortable designing flows yourself, building interactive prototypes, and working through interaction details with designers and engineers. You’ll also own the product decisions: which customer problem to solve, what to ship first, and how to measure whether the experience improved. THE OPPORTUNITY - Design complete social journeys. Work through how someone discovers a person, decides to follow them, shares an idea or trade, receives a response, and returns. Connect these interactions into an experience users understand without explanation. - Make the interaction details work. Shape navigation, information hierarchy, copy, defaults, gestures, and feedback. Specify what happens when a feed is empty, a post fails, content loads slowly, or someone changes their mind. - Prototype before committing to a build. Turn ideas into interactive prototypes that communicate the intended behavior. Explore alternatives, test the uncertain parts, and give engineering clear flows, states, and acceptance criteria. - Use psychology to improve participation. Understand why people hesitate to post, seek recognition, follow strangers, or respond to others. Translate those motivations into decisions about audience visibility, prompts, reputation, feedback, and the effort required to contribute. - Observe users and fix what gets in their way. Run usability sessions, watch people complete tasks, and combine those observations with funnel data. Identify where people misunderstand the product, lose confidence, or abandon an action. - Design for first use and repeated use. Make the experience useful before someone has connections. Keep sharing lightweight during an active trading session, with clear control over what becomes public. Test the twentieth interaction as carefully as the first. - Connect design decisions to measurable outcomes. For each significant change, define the expected behavior and how to test it. Track task completion, abandonment, first follows, first contributions, responses, and subsequent retention. Work with data science to evaluate experiments and effects on both contributors and their audiences. - Take the experience through launch. Choose a focused initial scope, resolve trade-offs with engineering, review the implementation against the intended design, and use post-launch evidence to decide what to improve next. WHAT YOU BRING - Has designed and shipped consumer social experiences. Your portfolio shows your contribution to feeds, profiles, sharing, messaging, discovery, or communities—and how the experience changed after launch. - Has strong interaction design craft. You can explain why a flow is structured a particular way, what users will notice first, what they need to understand, and which decisions or steps can be removed. - Can build realistic interactive prototypes. You use Figma, code, AI tools, or a combination to make behavior tangible and testable, including transitions, empty states, and failure states. - Understands behavior through evidence. You can show where user research challenged your assumptions and changed a design. - Can own product outcomes. You can prioritize a problem, define success, interpret funnel and cohort data, and explain whether an experiment produced a meaningful improvement. - Understands the context of social finance. You account for how credibility, incentives, reputation, and visibility of financial activity affect what people trust and choose to share. Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis. Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution. We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. OUR COMMITMENT Payward is powered by people from around the world and we celebrate the diverse talents, backgrounds, contributions, and unique perspectives that everyone brings to the table. We hire based on merit, seeking out people with the right abilities, knowledge, and skills for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgeable about crypto. We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process. These assessments evaluate competencies relevant to the role and are applied consistently across candidates for similar positions. Results are considered alongside experience and interviews, and are not the sole basis for any employment decision. As an equal opportunity employer, we don't tolerate discrimination or harassment of any kind, whether based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status, or any other protected characteristic as outlined by federal, state, or local laws. Stay connected Follow us on Twitter https://twitter.com/krakenfx Learn on the Kraken Blog https://blog.kraken.com/#:~:text=Enter%20your%20email%20address Connect on LinkedIn https://www.linkedin.com/company/kraken-exchange/ Candidate Privacy Notice https://www.kraken.com/legal/candidate-privacy-notice