Performance Marketing Manager (Taiwan-Based) - Finance

ABOUT TRUELOGIC At Truelogic we are a leading provider of nearshore staff augmentation services headquartered in New York. For over two decades, we’ve been delivering top-tier technology solutions to companies of all sizes, from innovative startups to industry leaders, helping them achieve their digital transformation goals. Our team of 600+ highly skilled tech professionals, based in Latin America, drives digital disruption by partnering with U.S. companies on their most impactful projects. Whether collaborating with Fortune 500 giants or scaling startups, we deliver results that make a difference. By applying for this position, you’re taking the first step in joining a dynamic team that values your expertise and aspirations. We aim to align your skills with opportunities that foster exceptional career growth and success while contributing to transformative projects that shape the future. OUR CLIENT A leading U.S. personal finance and financial technology company that helps millions of consumers and small businesses make informed financial decisions. Its digital platform offers comparison tools, educational content, and marketplaces across credit cards, loans, banking, insurance, mortgages, and investment products. The company operates in a data-driven, product-focused environment, with an increasing emphasis on AI-powered innovation and customer acquisition. JOB SUMMARY The Senior Performance Marketing Manager will own and drive paid media strategy, execution, and performance across multiple financial services verticals. This is a strategic and hands-on role focused on scaling customer acquisition through paid search, video, display, and emerging advertising platforms. The ideal candidate combines deep expertise in performance marketing, budget management, analytics, and creative strategy with practical experience leveraging AI tools to improve campaign efficiency and accelerate marketing initiatives. This person will collaborate closely with Analytics, Business, Creative, and Engineering teams to optimize conversion funnels, improve measurement, and drive measurable business growth. RESPONSIBILITIES - Own paid media strategy, execution, and performance across multiple business verticals. - Develop and manage campaign structures across SEM, YouTube, Display, OpenAI, and other emerging advertising platforms. - Define campaign objectives, bidding strategies, audience targeting, budgets, and conversion events. - Manage campaigns end-to-end, including setup, quality assurance, budget pacing, troubleshooting, testing, and optimization. - Leverage AI tools to accelerate creative development, generate data insights, build landing pages, and improve marketing efficiency. - Analyze campaign performance, including CTR, CVR, revenue, CAC, CPA, ROAS, funnel performance, and lead quality. - Identify tracking, attribution, and conversion issues, making data-driven budget allocation and optimization decisions. - Develop recurring performance reports and communicate results, insights, and business impact to leadership. - Partner with Data and Engineering teams to improve measurement, conversion events, and resolve discrepancies between advertising platforms and backend systems. - Lead creative strategy, develop creative briefs, and establish creative testing roadmaps. - Evaluate landing pages, conversion funnels, and customer acquisition journeys to identify improvement opportunities. - Manage relationships with advertising platform representatives and monitor competitor strategies, creatives, offers, and funnels. - Collaborate with cross-functional stakeholders to align marketing initiatives with business objectives. - Potentially help build and lead a local performance marketing team. Qualifications and Job Requirements Logistics: - Must be based in Taiwan - Must be available to work US Eastern Time hours - English level: B2 or higher (advanced English) Must have requirements: - 5+ years of experience managing and optimizing paid search campaigns, preferably focused on lead generation. - Proven experience scaling significant advertising budgets while maintaining or improving CAC, CPA, ROAS, and revenue performance. - Hands-on experience building paid media strategies from scratch, including campaign structures, testing, measurement, creative development, and optimization. - Strong understanding of performance marketing metrics, including lead generation, revenue, ROAS, CPA, CAC, and conversion funnels. - Practical experience using AI tools such as ChatGPT, Claude, and Gemini to improve marketing efficiency, generate insights, and optimize creative strategies. - Experience with video advertising platforms and formats, including YouTube, short-form video, and emerging advertising opportunities. - Strong analytical skills, including funnel analysis, attribution, conversion tracking, performance troubleshooting, and backend data analysis. - Experience developing creative briefs and providing actionable feedback to creative teams. - Strong project management skills, with the ability to manage multiple campaigns and business verticals simultaneously. - Excellent communication skills and the ability to present performance insights and business results to non-technical stakeholders. - Bachelor's degree in Marketing, Business, or a related field, or equivalent professional experience. Nice-to-have requirements: - Experience managing seven-figure monthly advertising budgets. - Previous experience leading performance marketing teams, hiring talent, and building local teams. - Background in financial services, including banking, lending, insurance, mortgages, wealth management, or home equity. - Experience with lead generation funnels, prequalification flows, quizzes, marketplaces, and affiliate revenue models. - Knowledge of server-side tracking, backend conversion events, and conversion signal quality. - Experience optimizing campaigns based on downstream business outcomes, such as funded loans, booked appointments, and qualified or matched leads. - Experience with UGC creatives, creator partnerships, video production workflows, and creative testing. - Successful paid acquisition experience across platforms beyond Google and Bing. - Familiarity with legal and compliance review processes in regulated industries. WHAT WE OFFER - 100% Remote Work: Enjoy the freedom to work from the location that helps you thrive. All it takes is a laptop and a reliable internet connection. - Highly Competitive USD Pay: Earn an excellent, market-leading compensation in USD, that goes beyond typical market offerings. - Paid Time Off: We value your well-being. Our paid time off policies ensure you have the chance to unwind and recharge when needed. - Work with Autonomy: Enjoy the freedom to manage your time as long as the work gets done. Focus on results, not the clock. - Work with Top American Companies: Grow your expertise working on innovative, high-impact projects with Industry-Leading U.S. Companies. WHY YOU’LL LIKE WORKING HERE - A Culture That Values You: We prioritize well-being and work-life balance, offering engagement activities and fostering dynamic teams to ensure you thrive both personally and professionally. - Diverse, Global Network: Connect with over 600 professionals in 25+ countries, expand your network, and collaborate with a multicultural team from Latin America. - Team Up with Skilled Professionals: Join forces with senior talent. All of our team members are seasoned experts, ensuring you're working with the best in your field. Apply now!