Monetization Analyst - Leaply

[https://app.ashbyhq.com/api/images/user-content/586ac3cb-f234-40cf-96fd-3daae8c41309/3a2721ac-0cf6-4bb5-a785-483b8d1018c3/Ashby_header.png] Hi! We’re Leaply — a fast-growing ecosystem of digital and physical products designed to help people build healthier habits and lead better lives. We launched in 2024 and have already seen explosive growth — 10x revenue in the past six months — with strong traction across the US, Europe, and beyond. At Leaply, we challenge traditional career paths — we value ownership over job titles, and impact over process. As we scale, we’re looking for a sharp, data-driven Analyst to refine our ops team, enhance team performance, and implement scalable systems. Role Overview: As an Analyst, you will be the strategic bridge between raw data and operational excellence. You will join our Operations team to drive efficiency across three key pillars: Monetization, Support, and Online reputation. Your role goes beyond just building reports; you will be expected to uncover hidden patterns, propose data-backed solutions, and actively participate in their implementation, including our upcoming AI-driven automation initiatives. Technical Stack, that you will work with: - Data Warehouse: Google BigQuery (Advanced SQL is a must). - Visualization: Tableau (Creating intuitive, actionable executive dashboards). - Product Analytics: Amplitude (Analyzing user behavior and funnel performance). - Innovation: Implementation and optimization of AI/LLM tools for operational workflows. Key Responsibilities: - Foundation Building & Data Architecture: As the first analyst in this direction, you will own the end-to-end data flow—from querying and structuring raw data in BigQuery to ensuring a "single source of truth" for the entire Ops department. - Advanced Analytics & Modeling: Move beyond basic reporting. You will develop antifraud models to mitigate risks and design complex behavioral segmentations to understand user lifetime value and churn triggers. - Performance Monitoring: Architecting the automated KPI ecosystem and health-check dashboards for Payments, Support, and FirstLook. - Strategic Insight Generation: Conducting high-level deep-dives into payment failure trends, transaction routing optimization, and operational bottlenecks. - AI & Automation Integration: Leading the charge in implementing AI/LLM solutions—from automated support ticket classification to predictive routing and fraud detection. - Actionable Implementation: Working as a strategic partner to Ops Leads to ensure your data models translate into direct business growth and process overhauls. Potential Candidate Profile: - Experience: 2+ years of experience in Data or Operations Analytics (preferably in Fintech, SaaS, or high-growth startups). - SQL Mastery: Proficiency in writing complex, optimized queries (CTEs, Window Functions, etc.). - Visualization Skills: Proven ability to tell a story with data in Tableau, making complex metrics easy for stakeholders to digest. - Analytical Mindset: Strong understanding of product funnels (Amplitude) and business unit economics. - Adaptability: A keen interest in AI/Machine Learning and a willingness to experiment with new automation tools. - Communication: Fluent in translating data findings into clear business recommendations. Focus Areas (Your Impact) - Payments: Minimizing cancell rates, optimizing transaction flows, user segmentation etc. - Support: Analyzing CSAT, other metrics and identifying high-impact areas for AI chatbot implementation. - Online reputation: Integrating analytical tools for sentiment tracking across different platforms. Why This Role? - Build the Function from Scratch: You aren’t just joining a team; you are establishing the analytical culture in a team. You will have the autonomy to define the tools, the methodologies, and the standards for how Operations uses data. - Path to Data Science: This role is designed for growth. With our focus on AI, anti-fraud modeling, and complex segmentations, you will have the perfect sandbox to transition into Data Science or Advanced Machine Learning roles in case you want. - High Visibility & Ownership: As the pioneer analyst in this direction, your insights will directly influence executive-level decisions. You will see the immediate impact of every model you build. - AI-First Environment: You won't be stuck with legacy processes. You will be at the forefront of implementing AI-driven operations, giving you a massive competitive edge in the future market. What you’ll get: - Competitive compensation and a high-impact role. - Full Ownership: Freedom to optimize and evolve the support function as you see fit. - Support from the best: Access to internal professional communities (Marketing, Product, Operations) within the SKELAR network. - A meaningful mission: Help millions of people live healthier lives every day. Leaply is backed by SKELAR, a venture builder with over 10 successful B2C businesses. Beyond business, we support the SKELAR Foundation, a charitable initiative created by employees to support the Ukrainian Armed Forces. Join us in building the next big thing! 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