Media Buyer

MPACT BRANDS is a leading contributor to the health and wellness industry. With a journey from 5 to over 350 colleagues, and the expansion to a diverse family of 7+ brands (PureHealth Research, Nation Health MD, Pureance, Trumeta, PetMade, VitalPeak, Nature's Blast). We are dedicated to helping improve the lives of people all over the world. At IMPACT BRANDS, we embrace remote work culture and cherish open-mindedness, high energy, and adaptability qualities that are essential in our dynamic environment. We prioritize the growth of every team member, regardless of their location, offering advancement from intern to leadership roles. IMPACT BRANDS has already positively impacted the lives of 3 million people worldwide. Join us as a remote Media Buyer and let’s impact billions together! Our Treats: Remote work. We are a fully remote organization, allowing you to work from any location. Home office budget. A home office allowance and the possibility to choose between a MacBook or a Windows-based workstation. Health and wellness budget. We value your well-being - investment in your health is not just encouraged but actively supported. More free time. Enjoy 25+ Working Days of Holidays to recharge and relax from work. Volunteering. Embrace the opportunity to dedicate 2 paid days each year towards personal growth and community impact. Personal development opportunities. Improve yourself through training online. Professional growth. Exceptional performance is recognized and rewarded, offering opportunities for career advancement based on your contributions to our success. Achievement Bonus. We celebrate our company's successes by offering an annual bonus. Our company products. Get exclusive access to our health and wellness products. Flatwork culture. The chance to influence the company right from the start. Team spirit. Enjoy regular team-building activities and engaging online events. And much more! From a Welcome Package to other amazing perks – we’re always thinking of ways to show our appreciation for every team member. Whether it's fun surprises or practical benefits, you’ll always feel valued. Bits of your job: Plan, launch, test, and optimize paid advertising campaigns across digital advertising platforms. Take ownership of testing new marketing funnels, identifying successful approaches, and preparing them for handover to other teams for further scaling. Research new audiences, targeting strategies, and opportunities to improve campaign performance. Develop and execute structured testing strategies for new funnels, creatives, messaging, and campaign approaches. Analyze key performance metrics, including CPA, ROAS, CTR, CPM, and conversion rates, to evaluate campaign effectiveness. Identify winning campaigns and funnels, optimize their performance, and ensure a smooth handover to the teams responsible for scaling. Monitor campaign performance, troubleshoot issues, and make data-driven optimization decisions. Collaborate closely with creative, content, and other marketing teams to develop and test new advertising concepts. Stay up to date with digital advertising trends, platform updates, and emerging opportunities. Document testing results, key learnings, and recommendations to support continuous improvement. Take on other assigned tasks as needed. Requirements Key expectations: 2+ years of hands-on experience in performance marketing or media buying, preferably with Meta Ads and/or Google Ads. Proven experience launching, testing, and optimizing paid advertising campaigns. Good understanding of marketing funnels, audience targeting, conversion tracking, and attribution. Strong analytical skills and the ability to make data-driven decisions based on campaign performance. Experience with A/B testing, creative testing, and identifying profitable advertising strategies. Ability to work independently, manage multiple tests, and communicate findings clearly