Media Buyer

<h5>Our client, Jugabet, is a brand and gaming platform accessible to players in Latin America. With a strong regional focus and localized strategies, Jugabet is quickly becoming a key player in the market.</h5> <h5>Perfect for those who aim to:</h5> <ul> <li> <p>Plan, launch, and scale ad campaigns on Facebook and TikTok (Google UAC is a plus) targeting relevant iGaming audiences in Mexico;</p> </li> <li> <p>Build and continuously refine the audience layer: Look-A-Like and Custom audiences based on depositors, high-value players, and in-app events;</p> </li> <li> <p>Design and run retargeting funnels across the full path (install, registration, first deposit, etc.);</p> </li> <li> <p>Launch and optimize ROAS / value-based campaigns (value optimization, tROAS);</p> </li> <li> <p>Manage ad accounts for the long run: respect the learning phase, control creative fatigue cycles, scale incrementally, and keep performance stable over months instead of restarting from scratch;</p> </li> <li> <p>Own the app acquisition funnel: deep links, in-app event mapping, and passing deposit events back to Meta and TikTok via CAPI / server-side tracking;</p> </li> <li> <p>Optimize toward cohort economics, not just front-end CPA: work with D7/D30 ROAS, retention, and player LTV together with the CRM and retention teams;</p> </li> <li> <p>Analyze campaign data, build performance reports, and identify improvement areas across every platform (experience with Tableau or Power BI is a plus);</p> </li> <li> <p>Collaborate with creative and content teams to develop <strong>l</strong>ocalized ad assets for Regulated Market — language, cultural context, and seasonality;</p> </li> <li> <p>Conduct structured A/B testing (creatives, audiences, bidding strategies) to improve performance and engagement;</p> </li> <li> <p>Stay on top of<strong> </strong>Meta and TikTok gambling ad policies and platform updates that affect the vertical;</p> </li> <li> <p>Monitor competitors and market trends across paid social to spot new opportunities.</p> </li> </ul> <h5>Experience you’ll need to bring:</h5> <ul> <li> <p>2+ years of hands-on media buying on Facebook and TikTok (Google UAC is a plus), with a proven track record in regulated LATAM iGaming markets;</p> </li> <li> <p>Experience promoting products on white / regulated iGaming markets — or a strong background in white niches (mobile apps, gaming) with a clear understanding of platforms compliance;</p> </li> <li> <p>Confident work with Facebook Ads Manager and TikTok Ads Manager: campaign structure, Advantage+/ASC, bidding strategies, CBO/ABO budget distribution;</p> </li> <li> <p>Hands-on experience building and testing Look-A-Like and Custom audiences, with a clear sense of which source audiences actually scale;</p> </li> <li> <p>Experience with retargeting in Facebook: funnel logic, audiences, exclusions, and creative sequencing;</p> </li> <li> <p>Experience launching and scaling ROAS-based campaigns and understanding how conversion data quality drives algorithm performance;</p> </li> <li> <p>Understanding of how FB/TikTok algorithms behave over time: learning phase, signal quality, creative fatigue, incremental scaling instead of aggressive edits;</p> </li> <li> <p>Solid setup of tracking and attribution: Pixel, CAPI / server-side events, deep links, AppsFlyer / Adjust, S2S postbacks, Voluum or similar trackers;</p> </li> <li> <p>Comfortable with app-based acquisition: WebView / iOS / Android apps, MMP configuration, in-app event tracking;</p> </li> <li> <p>Understanding of core metrics: CPM, CPC, CTR, CPI, CPR, CPD, CPA, ROAS / ROMI, plus retention and LTV of acquired players;</p> </li> <li> <p>Experience working with budgets from $50,000+ per month, with a demonstrated ability to scale while keeping CPA profitable;</p> </li> <li> <p>Working knowledge of Meta and TikTok gambling policies: licensed advertiser setup, whitelisting, and healthy ad account structure;</p> </li> <li> <p>Upper-Intermediate level of English.</p> </li> </ul> <h5>It's a perfect match if you have those personal features:</h5> <ul> <li> <p>Analytical &amp; Data-Driven mindset: enjoys diving into numbers, spotting trends, and making performance-based decisions;</p> </li> <li> <p>Detail-Oriented: carefully monitors campaign metrics, budgets, and compliance to avoid costly mistakes;</p> </li> <li> <p>Proactive &amp; Results-Oriented: takes initiative, owns performance, and is constantly looking for ways to improve ROMI;</p> </li> <li> <p>Strong Communication &amp; Collaboration Skills: able to clearly communicate ideas, strategies, and results within the team, works well with cross-functional teams (creative, product, CRM, compliance) to hit shared goals.</p> </li> </ul> <h5>Our clients offer competitive benefits to support your professional and personal growth, including:</h5> <ul> <li> <p>Health &amp; Wellness Focus;</p> </li> <li> <p>Global Medical Coverage;</p> </li> <li> <p>Growth Opportunities;</p> </li> <li> <p>Benefits Programs (compensation for the gym/stomatology/psychological service &amp; etc.);</p> </li> <li> <p>Performance-Driven Rewards;</p> </li> <li> <p>Dynamic Work Environment.</p> </li> </ul> <p>Apply, and let your growth journey begin.</p>