Senior Growth Consultant - CRM – Maternity Cover

Hi, we’re Phiture — the mobile growth consultancy working with the teams behind leading apps like Adobe, Headspace, and LEGO® 👋. Hi, we’re Phiture — the mobile growth consultancy working with the teams behind leading apps like Adobe, Headspace, and LEGO® 👋. We’re setting the standard for growth in the brave new digital world, and we need great people to join our global team! WHAT TO EXPECT: Join Phiture 's CRM & Retention team as a Senior CRM Consultant, covering maternity leave for one of our most senior consultants on our flagship HBO Max account . You'll lead high-impact CRM and lifecycle marketing programs for one of our largest and most technically demanding clients, working across EMEA (and APAC). This is a hands-on role combining deep technical Braze expertise with senior-level client relationship ownership — you'll be the primary point of contact for key stakeholders, responsible for maintaining the trust and quality bar this account has built over several years, including award-winning campaign work (Braze Torchie Awards, People's Choice Award for CRM Campaign of the Year). This is a fixed-term engagement (approx. 5-6 months) starting mid-November to early December, allowing sufficient time to onboard and shadow before full handover. WHAT YOU’LL DO: Own Day-to-Day Client Relationship : Act as the senior point of contact for our client stakeholders, maintaining the level of trust, responsiveness, and strategic input the account is known for. Lead CRM Technical Architecture & Audits : Conduct advanced audits of CRM setups, including taxonomy, event structure, API integrations, custom attributes, and webhook flows, ensuring accurate data flows and scalable architecture within Braze. Maximize Braze Capabilities : Deeply leverage Braze's advanced personalization and automation capabilities such as custom events, real-time triggers, Liquid logic, and dynamic content to maintain and evolve our clients’ lifecycle programs. Manage Lifecycle Campaign Execution : Own planning and execution of end-to-end lifecycle marketing strategies across channels (email, push, in-app, SMS), aligned to HBO Max's user journeys and business goals, including large-scale, high-profile campaigns (e.g. major content launches, live events). Cross-Functional Orchestration : Collaborate closely with Creative, Retention, Martech, and CRM Ops counterparts (both Phiture -side and client-side) to keep campaigns aligned and delivered on time. Data Integrity & Technical Troubleshooting : Work with client dev/data teams to validate event instrumentation, user segmentation logic, and troubleshoot CRM workflows, APIs, and marketing data pipelines. Drive Experimentation : Design and implement A/B and multivariate tests across channels to optimize lifecycle touchpoints. Analyze & Report on Performance : Translate retention/engagement KPIs and cohort behavior (via Amplitude, Mixpanel, or Looker) into clear, actionable insights and recommendations for both internal team and client. Coach where needed : Support and mentor any freelance or junior support resources allocated to the account during the engagement. WHAT YOU’LL NEED: 5+ years of hands-on experience in CRM , lifecycle marketing, or marketing automation, ideally for large-scale mobile/streaming or subscription products. Deep, hands-on expertise with Braze specifically - API usage, Liquid logic, webhook setups, custom events/attributes, and advanced campaign architecture. Comfortable performing technical audits and working directly with client product/data teams on taxonomy, tracking plans, and event schemas. Strong data literacy : able to query and interpret data, build dashboards, and translate findings into recommendations, using tools like Amplitude, Mixpanel, Looker, or Tableau. Proven experience owning senior-level client relationships independently - this role requires stepping into an established, high-trust relationship with minimal ramp-up support. Deep understanding of retention/engagement mech