Performance Marketing Lead

Apify is the largest marketplace of tools for AI. Thousands of Actors are helping people and agents get real-time web data, track competitors, generate leads, or integrate their apps. Actors are built by a global creator community that now earns more than $1.5M every month. Join us to help people put the web to work. Apify can find missing children https://blog.apify.com/fighting-child-traffickers-with-technology/, protect consumers from fake discounts across the EU https://blog.apify.com/how-web-scraping-ai-and-the-eu-have-come-together-to-sweep-away-fake-discounts-in-europe/, and feed data to AI chatbots https://blog.apify.com/intercom-customer-support-ai-chatbot-web-scraping/. To support this mission, we're looking for a Performance Marketing Lead to scale Apify’s paid acquisition and own the channels, budget, and team behind it. WHO WE’RE LOOKING FOR: - You have 8+ years in performance marketing, growth, or user acquisition, ideally at a B2B technology or PLG/SaaS company. - You've built and led a performance marketing team: hiring, mentoring, and restructuring it as it grows. - You've managed budgets of $1M+ and can explain how you allocated them. LTV/CAC, payback periods, and ROAS are numbers you argue about, not just report. - You've run acquisition hands-on across the major ad platforms, plus at least some of affiliate, partner, and influencer channels. - You know your way around a modern data stack, and you've built attribution models together with Data team. - You build systems rather than run campaigns: testing frameworks, reporting, and creative briefing your team can run without you. - You work as a peer to Product, Sales, Data, and the rest of marketing, and you can get those teams aligned on shared targets. - You can take a strategy, a budget request, or a bad quarter to executive leadership in clear written and spoken English. WHAT YOU’LL BE DOING: - Own paid acquisition across every paid channel: the strategy, the channel mix, and the targets it has to hit. - Build and lead the team, including hiring, career development, and how the team is structured as it grows. - Set and manage the budget: forecasts, allocation across channels, and reporting against user acquisition, ROI, and LTV/CAC targets. - Own the attribution model together with the Data team, and get the rest of marketing to agree on it and use it. - Run the testing program across the whole funnel, from creative and copy to landing pages and audience segmentation, including new channels as they appear (ChatGPT ads, for example). - Work with Product Marketing to line campaigns up with positioning, ICPs, and messaging, and feed campaign data back into targeting and value propositions. - Represent paid acquisition across GTM, Product Marketing, and Data, keeping the strategy tied to the product roadmap and business objectives. - Report to the Head of Marketing on what the spend returned, what's at risk, and where the opportunities are. WHAT WE EXPECT FROM YOU IN THE FIRST 6 MONTHS: By the end of the first 3 months, we expect you to: - Develop a deep understanding of Apify's offering, target audiences, and current channels. - Build strong relationships with your direct reports and key cross-functional leaders (Marketing/Product Marketing, Product, Sales, Data, Finance) to understand the full business context. - Conduct a strategic audit of the entire performance marketing function, including team structure, strategy, channel mix, budget allocation, and data/tech infrastructure (attribution model), as well as a thorough review of all creative assets and messaging. - Assume leadership of the existing team, assessing individual strengths, development goals, and the team's structural readiness to scale. - Deliver a 90-day strategic plan that outlines quick wins and identifies long-term priorities for scalable growth. This plan must be informed by your initial audits and include findings and recommendations for leadership on marketing attribution, outlining existing gaps and proposing a clear, realistic path toward a unified multi-touch attribution model. - Guide your team in implementing quick wins to improve the performance and efficiency of existing campaigns. By the end of the first 6 months, we expect you to: - Develop and present a performance marketing strategy and roadmap to the leadership team, including a detailed budget, hiring plan, and technology stack recommendations. - Begin executing this strategy, restructuring or scaling the team and the attribution model as needed. - Implement a scalable operating model for the team, standardizing reporting, testing frameworks, and creative briefing processes. Work with the Head of Marketing, Head of Content, and Product Marketing Lead on a unified model that works across all marketing campaigns. - Demonstrate clear, measurable improvements in key acquisition metrics (user growth, CAC efficiency) and establish yourself as the owner of the performance marketing function, reporting its impact to the business. WHY SHOULD YOU WORK AT APIFY? - Full-time position in Prague at our amazing office located in 100Yards 🏰 - Option to work remotely 🛋️ - Flexible working hours (perfect for both night owls 🦉 and early birds 🐥) - Nobody counts holidays as long as the work gets done 💪 - Unlimited Claude for every Apifier. We don't count tokens. Just use them well 🤖 - Stock options and profit sharing 💰 - We welcome pets, kids, and bikes at the office 🐕👨‍👧🚲 - Epic team buildings and offsites 🚢 with biking, canoeing, and other adventures 🪂 - Generous hardware budget to give you the tools you need 💻 - Free entry to the wonderful Prague Zoo for you and your guests 🐘 - Ping-pong, chess, PS5, lightsabers, foosball league after lunch, free Multisport card 🏓 - Completely free lunches every day, either in a restaurant or delivery to the office 🌮🍱🍜🍕🥡 - Unlimited supply of ☕🍺 and snacks 🍎🍪 - Solid education and training budget, conference tickets, internal “Eat & Learn” sessions, and the opportunity to work across teams 👩🏼‍💻👨🏽‍💻