Senior Product Manager, AdTech Identity Graph - Remote
Oversee identity graph performance and guide product roadmap delivery
As a Senior Product Manager at Experian Marketing Services, you will implement product strategy for digital and offline identity graphs by understanding market needs, creating requirements and roadmaps, and working with data science and engineering teams to build and deliver products. You will oversee all downstream uses of graph products, monitor performance metrics, and lead improvement opportunities while ensuring privacy and data governanc...
Why This Role?
Participate in trade association working groups within the data-driven marketing ecosystem (ie: NAI, IAB)
Key Responsibilities
- Oversee downstream uses of identity graph products to ensure maximum performance across internal and external use cases
- Convert market and user needs into detailed requirements for the ongoing build and maintenance of online and offline identity graphs
- Work with product owners and technical teams to guide delivery of product roadmaps for new graph features and enhancements
- Monitor performance metrics of graph products and lead initiatives to improve key performance indicators
- Oversee privacy and data governance requirements for all graph products and their derivatives
- Engage with data partners to improve data supply networks and ensure upstream data quality
Requirements
- Bachelor's degree or equivalent relevant experience
- 5+ years of strong consumer marketing experience with understanding of the adtech/martech ecosystem
- 3+ years of experience in a Product Manager role
- Hands-on experience with identity graphs used for online and offline marketing and advertising
- Ability to formulate ways to overcome obstacles and own the path forward for existing and new products
- Experience explaining complex concepts in simple terms to diverse internal and external audiences
Required Skills
Indonesia Context
- Working Hours Overlap:
- Flexible — work your own hours
Keywords
View Original Description from SmartRecruiters
Original description from SmartRecruiters
Experian Marketing Services is looking for an experienced Product Manager to join the Product Team that builds our digital and offline identity graphs. You will implement product strategy, understanding market needs, creating requirements and roadmaps, understanding market conditions and competitive dynamics. You will work with data science to conduct R&D, and engineering teams to build and deliver products. You will also work with product commercialization leads who launch our products. You will report to the Senior Director of Product Management. Responsibilities Oversee all downstream uses of graph products, both internal and external, to ensure maximum performance against all use cases. Convert needs into requirements for the ongoing build and maintenance of our online and offline identity graphs. Work with product owners and technical development teams to guide the delivery of product roadmaps for new graph products and enhancements. Monitor performance metrics of our graph products and lead opportunities to improve performance metrics. Oversee privacy and data governance requirements for all graph products and derivatives. Engage with data partners to improve data supply networks and ensure upstream data quality Guide improvement projects by partnering with the Experian strategy, data science and development teams to test new MVPs that solve market problems. Implement the defined future state plans and strategies for building our graphs. Participate in trade association working groups within the data-driven marketing ecosystem (ie: NAI, IAB) Minimal travel required depending on your work location Bachelor's degree or equivalent relevant experience required 5+ years of strong consumer marketing experience with an understanding of the adtech/martech ecosystem. 3+ years of experience in a Product Manager role Hands-on experience with identity graphs used for online and offline marketing and advertising Can formulate ways to overcome obstacles, fight for our products' success in market, and own the path forward on both existing and new products Experience explaining complex concepts in simple terms to a variety of internal and external audiences Our uniqueness is that we celebrate yours. Experian's people first, inclusive and purpose driven culture is multi award-winning; World's Best Workplaces™ 2025 (Fortune Global Top 25), Great Place To Work™ in 26 countries to name a few. Check out Experian Life on social or explore our Careers Site to understand why. Our compensation reflects the cost of labor across several U.S. geographic markets. The base pay range for this position is listed above. Within this range, individual pay is determined by work location and additional factors such as job-related skills, experience, and education. You will be also eligible for a variable pay opportunity. Experian is proud to be an Equal Opportunity Employer for all groups protected under applicable federal, state and local law, including protected veterans and individuals with disabilities. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity. Benefits/Perks: Great compensation package and bonus plan Core benefits including medical, dental, vision, and matching 401K Flexible work environment, ability to work remote, hybrid or in-office Flexible time off including volunteer time off, vacation, sick and 12-paid holidays Explore all our exciting benefits here: https://myexperianbenefits.com/
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