Senior CRM & Lifecycle Manager (B2C)
Build and optimize player lifecycle frameworks to improve activation and retention
The Senior CRM & Lifecycle Manager will own CRM, lifecycle marketing, and bonus strategy for a Social Sweepstakes Casino. Working closely with the General Manager, they will design structured player journeys to improve activation, first purchase conversion, engagement, retention, reactivation, and lifetime value. This includes developing behavior-triggered campaigns, defining bonus offers by segmentation and lifecycle stage, and ensuring promo...
Why This Role?
Direct access to the General Manager with real impact on CRM and bonus strategy from day one
Key Responsibilities
- Define and continuously improve CRM and lifecycle marketing strategy with the General Manager
- Build and optimize lifecycle frameworks covering registration, onboarding, early gameplay, VIP, churn prevention, and win-back
- Identify player drop-off points and design CRM initiatives to improve conversion, engagement, and retention
- Develop behavior-triggered lifecycle campaigns instead of relying solely on calendar-based promotions
- Define bonus offers based on player segmentation, lifecycle stage, value tier, and behavioral triggers
- Evaluate commercial impact of bonus spending including redemption behavior, repeat purchases, bonus dependency, abuse risk, and ROI
Requirements
- Fluent in Mandarin and English
- Experience defining CRM roadmaps and understanding how campaigns, segmentation, bonus mechanics, data, compliance, and product experience dr
- Experience in Social Sweepstakes Casino or similar environment balancing commercial performance with responsible promotional design
- Ability to design personalized, segmented, and commercially disciplined promotional offers for dual-currency mechanics (Gold Coins and Sweep
Required Skills
Indonesia Context
- Working Hours Overlap:
- Flexible — work your own hours
View Excerpt — Full Description at Manatal Career PagesShow more
Read the full description at Manatal Career Pages
Location: Remote Nationality: Taiwan, China, or Malaysia Languages: Fluent in Mandarin and English Salary: USD 5,000/month Reporting Line: General Manager Position Overview- The Senior CRM & Lifecycle Manager will own the company's CRM, lifecycle marketing, and bonus strategy.…
Openness not stated by employer — check the listing
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