Sales and Marketing Specialist

Headquarters: India We seek an experienced and dynamic Sales and Marketing Specialist to join our client’s team. The ideal candidate will have a strong background in e-commerce marketing, specifically within the print-on-demand industry, and a proven track record of driving sales and increasing brand visibility. This role requires expertise in digital marketing strategies, social media management, email marketing, SEO, customer relationship management, and influencer marketing, including liaising with agencies representing influencers. Job Responsibilities Develop and implement comprehensive sales and marketing strategies to drive traffic, increase conversions, and maximize revenue for the print-on-demand store. Manage and optimize online advertising campaigns (Google Ads, Facebook Ads, Instagram Ads) to ensure a high return on investment. Create, execute, and monitor email marketing campaigns, including newsletters, promotional offers, and product announcements. Oversee social media accounts, developing content strategies that engage followers, build brand awareness, and drive sales. Conduct market research to identify trends, customer preferences, and competitive landscape to inform marketing strategies. Optimize the Shopify store for SEO, ensuring all product listings, blog posts, and web pages rank highly on search engines. Develop and manage in-store promotions, including discounts, referral programs, and affiliate programs to attract and retain customers. Collaborate with the design team to create visually appealing marketing materials, including banners, ads, and social media posts. Develop and manage influencer marketing campaigns, including liaising with influencer agencies, identifying key influencers, and coordinating product promotions. Analyze sales data and marketing metrics to measure the effectiveness of campaigns and adjust strategies as needed. Develop partnerships and collaborations with influencers, bloggers, and other relevant entities to expand brand reach. Handle customer relationship management, ensuring excellent customer service and promptly addressing any issues or inquiries. Monitor and report on industry trends and advancements, recommending new tools and strategies to stay ahead of the competition. Proven experience as a Sales and Marketing Specialist, preferably in the e-commerce or print-on-demand industry. Strong understanding of digital marketing principles, including SEO, PPC, social media marketing, email marketing, and content marketing. Proficiency with marketing tools and platforms such as Google Analytics, Google Ads, Facebook Ads Manager, Mailchimp, Hootsuite, and similar. Experience with Shopify and its marketing integrations, apps, and tools. Experience in developing and managing in-store promotions, such as discounts, referral programs, and affiliate programs. Excellent communication and interpersonal skills, with the ability to collaborate effectively with team members and external partners. Strong analytical skills, with the ability to interpret data and make data-driven decisions. Experience in influencer marketing, including liaising with influencer agencies and coordinating product promotions. Creative thinking and problem-solving abilities to develop innovative marketing campaigns and solutions. Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment. Knowledge of design principles and experience working with graphic designers to create marketing materials. Strong organizational skills and attention to detail. Preferred Qualifications: Bachelor's degree in Marketing, Business, Communications, or a related field. Experience in influencer marketing and managing affiliate programs. Familiarity with additional e-commerce platforms and tools. Knowledge of HTML/CSS for minor website updates and optimizations. Certification in Google Analytics, Google Ads, or other relevant marketing certifications. Experience with software and tools specific