Product Marketing Manager - South Asia
Develop go-to-market strategies for Binance products in South Asia
The Product Marketing Manager will develop and execute go-to-market strategies for Binance products tailored to the South Asia region. This includes positioning, messaging, and launch planning for digital-asset offerings such as trading, finance, and Web3 features. The role supports Binance’s mission to improve financial access through blockchain technology in one of its key growth markets.
Why This Role?
Direct impact on financial inclusion in a high-growth emerging market
Key Responsibilities
- Develop go-to-market strategies for Binance products in South Asia
- Create product positioning and messaging for regional audiences
- Plan and coordinate product launches across trading, finance, and Web3 features
- Align marketing efforts with Binance’s mission of financial inclusion
- Support product adoption in one of Binance’s key growth regions
Requirements
- Experience in product marketing
- Understanding of blockchain and digital-asset products
- Knowledge of the South Asia market
- Ability to develop go-to-market strategies
- Experience with product positioning and messaging
Required Skills
Indonesia Context
- Working Hours Overlap:
- Flexible — work your own hours
View Original Description from Lever Postings
Original description from Lever Postings
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Salary Context
Similar Marketing roles on LokerDollar pay around $175k/yr (range $10k–543.478k/yr, n=245 active listings).
Hiring at Binance
Binance has 100 other active roles on LokerDollar and has been hiring here since Mar 25, 2026 — across Marketing, Operations, Engineering.
- Product Marketing Manager — GTM Execution Support
- Binance Accelerator Program - Compliance/Sanctions
- Full Stack Engineer - KYC Tech (fully remote!)
Frequently asked questions
- Is Product Marketing Manager - South Asia at Binance a remote job?
- This role is based in Remote. See the listing for remote/onsite details.
- What type of employment is Product Marketing Manager - South Asia at Binance?
- This is a full time position.
- How do I apply?
- Click the "Apply" button on this page to go to the official application at Binance.
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