Product marketing lead
Own end-to-end product marketing for WRITER Agent and core app features
As a product marketing lead at Writer, you will own the go-to-market strategy for new products and features in the Core app, including positioning, messaging, launch strategy, and competitive differentiation. You will translate complex platform capabilities into crisp messaging that resonates with enterprise buyers, partner with cross-functional teams to drive product launches, and develop sales-ready assets like pitch materials and objection-...
Why This Role?
Work at the intersection of product, sales, and marketing to translate complex AI capabilities into enterprise value
Key Responsibilities
- Own end-to-end product marketing for WRITER Agent and core app features including positioning and messaging
- Partner with product, demand generation, content, comms, and customer marketing teams to drive go-to-market for launches
- Translate product investments into sales-ready narratives and develop assets like pitch materials and one-pagers
- Drive product and feature adoption through regular user communications and programs
- Conduct ongoing competitive intelligence and market research to sharpen differentiation
Requirements
- Experience in product marketing for enterprise software or AI platforms
- Ability to translate complex technical capabilities into clear enterprise value messaging
- Experience partnering with cross-functional teams including product, sales, and marketing
- Skill in developing sales enablement materials such as pitch decks and objection-handling guides
- Background in conducting competitive intelligence and market research
Required Skills
Indonesia Context
- Working Hours Overlap:
- Flexible — work your own hours
View Original Description from Ashby Job Boards
Original description from Ashby Job Boards
🚀 About WRITER WRITER is where the world's leading enterprises orchestrate AI-powered work. Our vision is to expand human capacity through superintelligence. And we're proving it's possible – through powerful, trustworthy AI that unites IT and business teams together to unlock enterprise-wide transformation. With WRITER's end-to-end platform, hundreds of companies like Mars, Marriott, Uber, and Vanguard are building and deploying AI agents that are grounded in their company's data and fueled by WRITER's enterprise-grade LLMs. Valued at $1.9B and backed by industry-leading investors including Premji Invest, Radical Ventures, and ICONIQ Growth, WRITER is rapidly cementing its position as the leader in enterprise generative AI. Founded in 2020 with office hubs in San Francisco, New York City, Seattle, Austin, Chicago, and London, our team thinks big and moves fast, and we're looking for smart, hardworking builders and scalers to join us on our journey to create a better future of work with AI. 📐 About the role Writer is the enterprise AI platform for agentic work, purpose-built for the Fortune 500 — and our platform is expanding fast. As a product marketing lead, you'll own the go-to-market strategy for new products and features in our Core app, helping prospects understand how WRITER empowers marketing and sales teams to transform their work, and driving new feature adoption among current customers. You'll sit at the intersection of product, sales, and marketing — translating complex platform capabilities into crisp messaging that resonates with enterprise buyers. 🦸🏻♀️ What you’ll do - Own end-to-end product marketing for WRITER Agent and other key features of our core app, including positioning, messaging, launch strategy, and competitive differentiation – translating new agentic capabilities into clear enterprise value - Partner with product, demand generation, content, comms, and customer marketing teams to drive go-to-market for product and feature launches - Translate product investments into sales-ready narratives, partner with sales enablement to educate the field, and develop assets — pitch materials, one-pagers, objection-handling guides — that equip the field to sell our latest innovations - Drive product and feature adoption through regular user communications and programs - Conduct ongoing competitive intelligence and market research to sharpen differentiation against both point solutions and broader AI platforms - Collaborate with cross-functional marketing partners to ensure consistent product messaging across the buyer journey ⭐️ What you need - 6+ years of product marketing experience, or 3+ years of product marketing experience paired with 5+ years in a related field (e.g. sales enablement, customer success, customer education, or product management), in a B2B SaaS environment - AI native mindset with proven experience using agentic AI to automate GTM workflows - Proven track record of bringing complex products to market with clear, compelling positioning for both technical and business audiences - Strong sales enablement instincts — you know how to build narratives and assets that actually get used in the field - Experience working cross-functionally with Product, Sales, and Customer Success in a fast-moving environment - Excellent written communication - Experience or familiarity with the enterprise AI or agentic AI landscape is a strong plus 🍩 Benefits & perks (US Full-time employees) - Generous PTO, plus company holidays - Medical, dental, and vision coverage for you and your family - Paid parental leave for all parents (16 weeks) - Fertility and family planning support - Early-detection cancer testing through Galleri https://www.galleri.com/partner/writer - Flexible spending account and dependent FSA options - Health savings account for eligible plans with company contribution - Annual work-life stipends for: - Wellness stipend for gym, massage/chiropractor, personal training, etc. - Learning and development stipend - Company-wide off-sites and team off-sites - Competitive compensation, company stock options and 401k WRITER is an equal-opportunity employer and is committed to diversity. We don't make hiring or employment decisions based on race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other basis protected by applicable local, state or federal law. Under the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. By submitting your application on the application page, you acknowledge and agree to WRITER's Global Candidate Privacy Notice https://writer.com/legal/candidate-privacy-notice/.
Salary Context
Similar Marketing roles on LokerDollar pay around $186.9k/yr (range $13.4k–500k/yr, n=287 active listings).
Hiring at Writer
Writer has 4 other active roles on LokerDollar and has been hiring here since Jul 10, 2026 — across Marketing, Legal & Compliance, Sales & Business Development, Engineering.
- Senior commercial counsel
- Enterprise account executive (West)
- Security engineer, detection and response
Openness not stated by employer — check the listing
Frequently asked questions
- Is Product marketing lead at Writer a remote job?
- This role is based in Remote. See the listing for remote/onsite details.
- What is the salary for Product marketing lead at Writer?
- The listed pay range for this role is $144k–240k/yr.
- What type of employment is Product marketing lead at Writer?
- This is a full time position.
- How do I apply?
- Click the "Apply" button on this page to go to the official application at Writer.
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