Product Manager (B2C Subscription Utilities)
Grow a B2C subscription product by shipping landing pages and paywall changes
You will own the product from launch, focusing on growing paying users with positive unit economics. Your work involves identifying and shipping product changes that drive growth, including landing pages, funnels, paywall, and features. You'll use performance and SEO as tools, analyze channels like Google, Meta, TikTok, and SEO, and evaluate results without buying media yourself. This is an ongoing process of iteration using no-code and AI too...
Why This Role?
Direct founder access and real impact from day one in a small team setting
Key Responsibilities
- Identify and ship product changes that drive growth, such as landing pages, funnels, paywall, and features
- Use performance and SEO as tools to understand and optimize user acquisition channels
- Formulate hypotheses and requirements based on channel analysis (Google, Meta, TikTok, SEO) and evaluate results
- Manage subscription model elements including pricing, trial, paywall, and retention
- Analyze metrics like CAC, LTV, and retention to understand where economics break
- Use AI to accelerate work in creatives, prototypes, analytics, and automating routine tasks via AI agents
Requirements
- Hands-on experience with B2C subscription utilities
- Experience with vibecoding using no-code and AI tools like v0, Bolt, Lovable, or Cursor
- Basic coding skills and a technical foundation (having written code before, currently writing it, or holding a technical degree)
- Strong understanding of subscription product economics and metrics
- Obsession with AI coding, AI agents, and experimenting with monetizing personal projects
- Pet projects or personal experiments demonstrating initiative (e.g., AI agents, utilities, websites, micro-SaaS)
Required Skills
Keywords
View Original Description from WeWorkRemotely
Original description from WeWorkRemotely
Headquarters: USA, Delaware URL: https://www.nexpanse.io/ Role You own the product from launch. The core metric is paying users with positive unit economics. This is a role at the intersection of product and marketing: you grow the product by changing it — funnel, landing pages, paywall, features. You'll be vibecoding a lot and actively involved in product development. Your pet projects and obsession with AI coding and AI agents matter much more than years of formal experience. If you spend your evenings building your own stuff, trying to monetize it, testing ideas — that's exactly what we're looking for. What you'll be doing Product-led growth. Identify and ship product changes that drive growth: landing pages, funnels, paywall, features. Performance and SEO as tools. Understand the channels (Google, Meta, TikTok, SEO), formulate hypotheses and requirements, evaluate results — without buying media yourself. Vibecoding. Quickly build and iterate on the product (landing pages, prototypes, simple features) using no-code and AI tools. This is an ongoing process, not one-off tests. Subscription model. Pricing, trial, paywall, retention. Analytics. CAC, LTV, retention — understand where the economics break. AI and automation. Use AI to move faster: creatives, prototypes, analytics, AI agents for routine tasks. Who we're looking for Middle-level experience. Russian - native language. English - A2+ Hands-on experience with B2C subscription utilities. Strong plus: ex-founder / solopreneur background. Pet projects are a must. Show us what you've built yourself: an AI agent, a utility, a website, a micro-SaaS, something you've put up for sale. Obsession with AI: AI coding, AI agents, new tools, experiments with monetizing your own ideas. Vibecoding is required (no-code, AI tools like v0 / Bolt / Lovable / Cursor, basic coding skills). Technical foundation: you've written code before, you're writing it now, or you have a technical degree. Systems thinking, proactive mindset. Who we're not looking for People who don't understand how subscription products work. PMs from R&D and B2B backgrounds (without production product experience). People used to working only inside large structures and teams. People without their own experiments / pet projects. What we offer Full-time, remote. Salary: discussed individually. Small team, direct contact with the founder. To apply: https://weworkremotely.com/remote-jobs/nexpanse-product-manager-b2c-subscription-utilities
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