Principal Product Marketing Manager, API
Build the GTM motion for Synthesia's Interactive Avatar API from scratch
As the first product marketing hire for the API, you will build the go-to-market motion from scratch, including setting foundational positioning, writing developer-facing messaging, and establishing the launch process. You will figure out how to reach and win developers for Synthesia's Interactive Avatar API, which enables real-time conversational avatars in third-party products. This role involves defining the GTM strategy with no existing pl...
Why This Role?
Be the first product marketing hire dedicated to the API and build the GTM motion from scratch
Key Responsibilities
- Set foundational positioning for the Interactive Avatar API
- Write developer-facing messaging for the API product
- Stand up the launch process for API releases
- Figure out how to reach and win developers for the API
- Manage senior stakeholders and complex program management
Requirements
- Experience building from scratch with a hacker mentality
- Hands-on experience using gen AI video tools and creating content with them
- Experience building with APIs, including calling endpoints, reading code samples, wiring up webhooks, and shipping small integrations
- Background in product marketing, growth, or developer marketing for enterprise audiences
- Excellent written and spoken communication skills with experience managing senior stakeholders
Required Skills
View Original Description from Ashby Job Boards
Original description from Ashby Job Boards
Synthesia is the world’s leading AI video platform for business, used by over 90% of the Fortune 100. Founded in 2017, the company is headquartered in London, with offices and teams across Europe and the US. As AI continues to shape the way we live and work, Synthesia develops products to enhance visual communication and enterprise skill development, helping people work better and stay at the center of successful organizations. Following our recent Series E funding round, where we raised $200 million, our valuation stands at $4 billion. Our total funding exceeds $530 million from premier investors including Accel, NVentures (Nvidia's VC arm), Kleiner Perkins, GV, and Evantic Capital, alongside the founders and operators of Stripe, Datadog, Miro, and Webflow. ABOUT THE ROLE Synthesia is the #1 Enterprise AI video generation since 2016, and today we work with 90% of the Fortune 100. Our core product, Studio, lets anyone turn a script into a polished video with an AI avatar, no camera or crew required. Now we're entering a new chapter, and the API is at the center of it. Our Interactive Avatar API lets any company build real-time, conversational avatars directly into their own products. You're the first product marketing hire dedicated to the API, and you'll build the GTM motion from scratch. There's no playbook here yet. You'll set the foundational positioning, write the developer-facing messaging, stand up the launch process, and figure out how we reach developers and win them. REQUIREMENTS - You get energy from building from scratch, and have a hacker mentality. - You use gen AI video tools and created content with them. You're in every new model the week it drops. - You've built with APIs yourself: called endpoints, read the code samples, wired up a webhook, shipped something small. You know how developers actually integrate and ship. - You've done product marketing, growth, or developer marketing for enterprise audiences. - You're an excellent communicator, written and spoken. You have experience managing senior stakeholders and complex program management.
Salary Context
Similar Product roles on LokerDollar pay around $215k/yr (range $75.7k–385k/yr, n=113 active listings).
Hiring at Synthesia
Synthesia has 15 other active roles on LokerDollar and has been hiring here since May 7, 2026 — across Product, Marketing, Design.
View all Synthesia openings →Openness not stated by employer — check the listing
Frequently asked questions
- Is Principal Product Marketing Manager, API at Synthesia a remote job?
- This role is based in Remote. See the listing for remote/onsite details.
- What type of employment is Principal Product Marketing Manager, API at Synthesia?
- This is a full time position.
- How do I apply?
- Click the "Apply" button on this page to go to the official application at Synthesia.
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