Paid & Performance Marketing Lead - Remote/Worldwide
Own paid media strategy and performance across Google and Meta ads
Own overall paid media strategy and performance across Google Ads and Meta platforms. Act as the primary owner and point of accountability for external paid media agencies, setting channel-level strategy, prioritization, and budget allocation. Review performance, challenge assumptions, and approve strategy to ensure alignment with business goals, merchandising priorities, and brand standards.
Why This Role?
Own the outcome of paid performance and drive the transition from agency-led to in-house execution
Key Responsibilities
- Own paid media strategy and performance across Google Ads and Meta platforms
- Act as primary owner and point of accountability for external paid media agencies
- Set clear goals, KPIs, and expectations for agencies and review performance
- Assess what should remain agency-managed vs brought in-house and build a roadmap to reduce agency dependency
- Personally execute and optimize campaigns where appropriate and define tooling for in-house scaling
Requirements
- Experience managing Google Ads (Search, Shopping, Performance Max, YouTube)
- Experience managing Meta (Facebook & Instagram) ad campaigns
- Experience owning paid media strategy and performance
- Experience working with and directing external paid media agencies
- Experience in budget allocation, pacing, and performance optimization
Required Skills
Indonesia Context
- Working Hours Overlap:
- Flexible — work your own hours
View Excerpt — Full Description at Manatal Career PagesShow more
Read the full description at Manatal Career Pages
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