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Paid & Performance Marketing Lead - Remote/Worldwide

Own paid media strategy and performance across Google and Meta ads

Own overall paid media strategy and performance across Google Ads and Meta platforms. Act as the primary owner and point of accountability for external paid media agencies, setting channel-level strategy, prioritization, and budget allocation. Review performance, challenge assumptions, and approve strategy to ensure alignment with business goals, merchandising priorities, and brand standards.

Why This Role?

Own the outcome of paid performance and drive the transition from agency-led to in-house execution

Key Responsibilities

  • Own paid media strategy and performance across Google Ads and Meta platforms
  • Act as primary owner and point of accountability for external paid media agencies
  • Set clear goals, KPIs, and expectations for agencies and review performance
  • Assess what should remain agency-managed vs brought in-house and build a roadmap to reduce agency dependency
  • Personally execute and optimize campaigns where appropriate and define tooling for in-house scaling

Requirements

  • Experience managing Google Ads (Search, Shopping, Performance Max, YouTube)
  • Experience managing Meta (Facebook & Instagram) ad campaigns
  • Experience owning paid media strategy and performance
  • Experience working with and directing external paid media agencies
  • Experience in budget allocation, pacing, and performance optimization

Required Skills

google-adsmeta-adspaid-marketingstrategyagency-managementpaid media strategyGoogle AdsMeta advertisingagency managementperformance optimizationbudget allocation

Indonesia Context

Working Hours Overlap:
Flexible — work your own hours
See remote (USD) vs local pay →
View Excerpt — Full Description at Manatal Career PagesShow more

Read the full description at Manatal Career Pages

Job Position: Paid & Performance Marketing Lead Company: Pro Coffee Gear Location: Remote (Anywhere) Type: Full-time Reports to: VP of Product & Growth About Us: Pro Coffee Gear is a fast-growing ecommerce and wholesale distributor of commercial and home espresso equipment.…

Remote-friendly · fits your timezone
Salary
Job Type
full time
Location
Remote · null
Category
Seniority
lead
PostedRecheck the source
Aug 10, 2026

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