Paid Performance Marketing - India
Develop and execute high-impact paid social strategies across Meta, TikTok, X, and LinkedIn
Own the strategy and execution of all paid performance channels to scale Syfe's presence, drive high-quality app installs and web conversions, and ensure efficient CAC as the company grows. Responsibilities include developing paid social roadmaps, leading full campaign lifecycle execution across major platforms, running structured A/B testing on creatives and audiences, translating performance data into actionable insights, and partnering cros...
Why This Role?
Work on scaling APAC's largest digital wealth platform with over US$10 billion in assets
Key Responsibilities
- Develop and execute paid social strategies aligned with aggressive growth targets
- Design, build, and deploy campaigns across Meta, TikTok, X, and LinkedIn with optimization focus
- Run structured A/B testing on creatives, audience segments, and ad formats to improve performance
- Translate complex datasets and metrics into actionable strategic pivots for ROI and growth forecasts
- Collaborate with Creative, Data, and Product teams to ensure integrated, seamless, high-converting campaign funnels
- Stay ahead of industry trends by anticipating algorithm shifts and emerging ad formats
Requirements
- 4–6 years of experience in performance marketing managing large-scale paid social budgets for web and mobile apps
- Deep hands-on technical proficiency with Google Ads Manager and Meta Ads Manager
- Experience with mobile measurement partners (MMPs) like AppsFlyer or Adjust
- Strong experience navigating the APAC digital landscape and tailoring strategies to local cultural contexts
- Detail-oriented and data-driven with confidence in interpreting marketing analytics to drive ROI
- Comfortable operating in a fast-moving environment with evolving priorities
Required Skills
Indonesia Context
- Working Hours Overlap:
- Flexible — work your own hours
View Excerpt — Full Description at Manatal Career PagesShow more
Read the full description at Manatal Career Pages
Syfe is APAC's largest and fastest-growing digital wealth platform , trusted with over US$10 billion in assets.…
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