Marketing Specialist

Summary: We are looking for a Marketing Specialist to join our dynamic team and help drive our digital marketing efforts. In this role, you will play a key part in optimizing SEO strategies, creating engaging content, and collaborating with external agencies to support our marketing campaigns. Key Responsibilities: Implement and continuously optimize SEO strategies to improve search engine rankings and online visibility. Build and manage landing pages using platforms like WordPress, Elementor, Unbounce, or Wix to support marketing campaigns. Compile and analyze marketing data, including traffic, lead generation, and conversion metrics, to guide decision-making Collaborate closely with our external marketing agency on branding, advertising, and promotional efforts. Assist with creating marketing materials and digital assets, including email campaigns, social media content, and website visuals. Use CRM systems (e.g., HubSpot, Zoho, Salesforce, or similar) to manage customer journeys and campaign automation. Monitor website and campaign performance using tools like Google Analytics, SEMrush, or Ahrefs. Ensure all marketing activities align with our brand, tone, and strategic goals. Qualifications & Experience: Bachelors degree in Marketing, Communications, Business, or a related field 2+ years experience in digital marketing, with a focus on SEO, web content, and campaign coordination & prior experience working with Australian Companies Proficiency with WordPress and experience using CRM platforms such as HubSpot, Zoho, or Salesforce. Experience creating and managing landing pages using tools like Elementor, Wix, or Unbounce Solid understanding of key digital tools: Google Analytics, Google Ads, SEMrush, Ahrefs, Meta Ads Manager, etc. Basic graphic design skills with tools like Canva, Adobe Photoshop, or Figma Excellent communication and collaboration skills, especially when working with external agencies. Strong attention to detail, self-motivated, and comfortable managing multiple tasks and deadlines. Prior experience working with marketing or creative agencies is a plus. Work Setup & Schedule: Location: Alabang, Metro Manila Shift & Work Hours: 6:00 AM - 3:00 PM Manila Time