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Lifecycle Marketing Manager

Develop lifecycle marketing campaigns to drive user engagement and retention

As a Lifecycle Marketing Manager at SafetyWing, you will design and execute email, in-app, and push notification campaigns to guide users through their customer journey. Your work will focus on increasing activation, retention, and upsell of health, insurance, and retirement products for remote workers globally. You’ll collaborate with product and growth teams to test, measure, and optimize messaging based on user behavior and lifecycle stages.

Why This Role?

Help build a global social safety net for remote workers with real impact on user well-being

Key Responsibilities

  • Design and execute email, in-app, and push notification campaigns across user lifecycle stages
  • Collaborate with product and growth teams to align messaging with user journey goals
  • Test and optimize campaign performance using A/B testing and engagement metrics
  • Analyze user behavior to inform segmentation and personalization strategies
  • Ensure consistent brand voice and compliance in all lifecycle communications

Requirements

  • Experience in lifecycle, retention, or email marketing
  • Strong understanding of user journey mapping and segmentation
  • Proficiency with marketing automation and CRM tools (e.g. HubSpot, Braze, Iterable)
  • Ability to analyze campaign metrics and derive actionable insights
  • Excellent written and verbal communication skills

Required Skills

marketingproduct developmentremote workglobal marketinsurancelifecycle marketingemail marketinguser segmentationcampaign optimizationmarketing automation

Indonesia Context

Working Hours Overlap:
Flexible — work your own hours
See remote (USD) vs local pay →
View Original Description from Workew

Original description from Workew

At SafetyWing (YC W18), we’re building a global social safety net for remote workers—simple health, insurance, and retirement products designed to replace national welfare systems. Our mission is to…

Salary Context

Similar Marketing roles on LokerDollar pay around $175k/yr (range $10k–543.478k/yr, n=242 active listings).

Hiring at SafetyWing

SafetyWing has 3 other active roles on LokerDollar and has been hiring here since May 25, 2026 — across Marketing, Design, Product.

View all SafetyWing openings →

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Company
SafetyWing
Source
Workew
Job Type
full time
Location
Remote · Open worldwide
Category
Seniority
mid
PostedFreshNew & verified
Aug 11, 2026

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Frequently asked questions

Is Lifecycle Marketing Manager at SafetyWing a remote job?
Yes. Lifecycle Marketing Manager at SafetyWing is a fully remote role open to candidates worldwide.
What type of employment is Lifecycle Marketing Manager at SafetyWing?
This is a full time position.
How do I apply?
Click the "Apply" button on this page to go to the official application at SafetyWing.

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