Lifecycle Marketing Manager
Develop lifecycle marketing campaigns to drive user engagement and retention
As a Lifecycle Marketing Manager at SafetyWing, you will design and execute email, in-app, and push notification campaigns to guide users through their customer journey. Your work will focus on increasing activation, retention, and upsell of health, insurance, and retirement products for remote workers globally. You’ll collaborate with product and growth teams to test, measure, and optimize messaging based on user behavior and lifecycle stages.
Why This Role?
Help build a global social safety net for remote workers with real impact on user well-being
Key Responsibilities
- Design and execute email, in-app, and push notification campaigns across user lifecycle stages
- Collaborate with product and growth teams to align messaging with user journey goals
- Test and optimize campaign performance using A/B testing and engagement metrics
- Analyze user behavior to inform segmentation and personalization strategies
- Ensure consistent brand voice and compliance in all lifecycle communications
Requirements
- Experience in lifecycle, retention, or email marketing
- Strong understanding of user journey mapping and segmentation
- Proficiency with marketing automation and CRM tools (e.g. HubSpot, Braze, Iterable)
- Ability to analyze campaign metrics and derive actionable insights
- Excellent written and verbal communication skills
Required Skills
Indonesia Context
- Working Hours Overlap:
- Flexible — work your own hours
View Original Description from Workew
Original description from Workew
At SafetyWing (YC W18), we’re building a global social safety net for remote workers—simple health, insurance, and retirement products designed to replace national welfare systems. Our mission is to…
Salary Context
Similar Marketing roles on LokerDollar pay around $175k/yr (range $10k–543.478k/yr, n=242 active listings).
Hiring at SafetyWing
SafetyWing has 3 other active roles on LokerDollar and has been hiring here since May 25, 2026 — across Marketing, Design, Product.
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Frequently asked questions
- Is Lifecycle Marketing Manager at SafetyWing a remote job?
- Yes. Lifecycle Marketing Manager at SafetyWing is a fully remote role open to candidates worldwide.
- What type of employment is Lifecycle Marketing Manager at SafetyWing?
- This is a full time position.
- How do I apply?
- Click the "Apply" button on this page to go to the official application at SafetyWing.
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