Head of Go-to-Market, Thrive
Develop Pulse's value narrative and positioning
Lead go-to-market strategy for Pulse, Sword's AI cardiometabolic care solution, building its value narrative and competitive differentiation to drive market growth and customer acquisition.
Why This Role?
Define a new standard for healthcare with a pioneering AI company
Key Responsibilities
- Build Pulse's narrative and positioning
- Develop competitive battle cards and ROI frameworks
- Create demo and proof materials to showcase Pulse's value
Requirements
- Experience in product marketing and commercial strategy
- Understanding of the cardiometabolic market and healthcare industry
- Ability to develop competitive differentiation and narrative
Required Skills
Indonesia Context
- Working Hours Overlap:
- Flexible — work your own hours
View Original Description from Lever Postings
Original description from Lever Postings
At Sword, we’re building AI to heal billions and unlock humanity’s full potential. In doing so, we’re pioneering AI Care, a fundamentally new approach to healthcare built for medical reasoning, safety, and real-time treatment, not generic technology applied after the fact. As both a clinical-centric frontier AI lab and an applied AI platform, Sword is reimagining how care is delivered at scale, removing traditional barriers like appointments, waiting rooms, and stigma so more people can access the care they need - and ultimately get back to lives lived in full. Since 2020, Sword has expanded across Musculoskeletal, Women’s Health, Cardiometabolic, and Mental Health, and is now moving beyond the session to a fully AI-native, 24/7 care program that brings physical activity, therapeutic exercise, psychotherapy, nutrition, and behavior change into one connected experience. More than 1 million members across three continents have completed over 15 million AI sessions, helping 2,000+ enterprise clients avoid more than $1 billion in unnecessary healthcare costs. Backed by 59 clinical studies, 43 patents, and more than $500 million raised from leading investors including Khosla Ventures, General Catalyst, and Founders Fund, Sword is defining a new standard for healthcare. About Pulse Pulse is Sword's AI cardiometabolic care solution. It delivers evidence-based lifestyle medicine through a three-way interaction between member, AI, and clinical team, anchored by a personal Registered Dietitian and supported by a multi-disciplinary group of specialists. Pulse supports members with hypertension, pre-diabetes, GLP-1 management, and related cardiometabolic conditions. It is outcomes-guaranteed and built for enterprise: self-insured employers and health plans. Role We are hiring the Head of Go-to-Market for Pulse sitting at the intersection of product marketing, commercial strategy, and market development, and it is one of the two most important roles on the Pulse leadership team. You will own three things: 1. Make Pulse's value impossible to miss. Build the narrative, positioning, and competitive differentiation that makes it clear why Pulse is categorically better than incumbent solutions, and the rest of the cardiometabolic market. This includes the core messaging architecture, buyer-segment-specific positioning (employers, health plans, GLP-1 programs, pharmacy benefit managers), competitive battle cards, ROI frameworks, and the demo and proof materials that move skeptical buyers. 2. Make sure the commercial team can tell that story. You will build and lead a small team of solution specialists who pair with sales reps across segments. Your job is to ensure that every commercial sales leader who sells Sword can answer the hard questions, handle the comparison to incumbents, and walk a benefits VP or health plan CMO through why switching is both worth it and safe. 3. Find, surface and pursue the opportunities. The commercial team will pursue inbound leads and the segments they already know. You will canvass the market systematically, in the US and globally, to surface accounts, RFPs, renewal signals, and segment opportunities that would otherwise go unnoticed. You will use AI tooling and a systematic intelligence workflow to do this at a scale and speed that a traditional GTM team cannot. You then partner with the relevant commercial leader to ensure those opportunities are pursued and won.
Salary Context
Similar Marketing roles on LokerDollar pay around $180k/yr (range $13k–500k/yr, n=357 active listings).
Hiring at Sword
Sword has 9 other active roles on LokerDollar and has been hiring here since Jun 22, 2026 — across Marketing, AI, Product, Engineering.
- Head of Clinical Development, Pulse
- Staff AI Product Manager, Phoenix Platform
- Senior Growth Specialist
Openness not stated by employer — check the listing
Frequently asked questions
- Is Head of Go-to-Market, Thrive at Sword a remote job?
- Yes. Head of Go-to-Market, Thrive at Sword is a fully remote role open to candidates worldwide.
- What type of employment is Head of Go-to-Market, Thrive at Sword?
- This is a full time position.
- How do I apply?
- Click the "Apply" button on this page to go to the official application at Sword.
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