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GTM Lead

Build and launch a repeatable go-to-market motion for AutoGPT

You will establish reliable measurement from acquisition through retention, interview customers and non-buyers, and validate or disprove ICP and use-case hypotheses. You'll define the initial ICP, anti-ICP, JTBD, buying trigger, and value proposition, then improve positioning, use-case pages, proof, checkout, and onboarding. Working directly with founders, product, engineering, and customer data, you'll launch segmented waitlist campaigns and ...

Why This Role?

Direct access to founders, product, engineering, and customer and funnel data

Key Responsibilities

  • Establish measurement from acquisition through purchase, activation, and retention
  • Interview customers, non-buyers, churned users, and high-fit waitlist members
  • Validate or disprove ICP and use-case hypotheses
  • Define initial ICP, anti-ICP, JTBD, buying trigger, and value proposition
  • Improve positioning, use-case pages, proof, checkout, and onboarding
  • Launch segmented waitlist campaigns and run controlled paid-search tests

Requirements

  • Experience in go-to-market strategy and execution
  • Ability to research, write, build, launch, measure, and iterate independently
  • Experience interviewing customers and analyzing funnel data
  • Skills in positioning, messaging, and conversion optimization
  • Familiarity with paid-search testing and SEO validation
  • Experience with product-led growth and activation metrics

Required Skills

marketinganalyticsproduct-ledseodata-drivencommunicationleadershipgo-to-market strategycustomer researchpositioningconversion optimizationdata analysisexperimentation

Indonesia Context

Working Hours Overlap:
Flexible — work your own hours
See remote (USD) vs local pay →
View Original Description from WeWorkRemotely

Original description from WeWorkRemotely

Headquarters: UK URL: http://agpt.co Remote · ~3 days/week · 12-week contract · £500–£650/day · Immediate start · Paid working trial for finalists About AutoGPT At AutoGPT, we're building toward a future where AI agents do real work for people — not just answer questions, but take action, complete tasks, and move work forward. Our mission is to democratize AI by making powerful digital assistants accessible and useful to everyone, regardless of technical background. We created one of the most-starred open-source projects on GitHub, and our hosted platform is now live and accepting paying customers. We already have a large global audience and tens of thousands of branded search visitors every month. What we don't yet have is a proven, repeatable go-to-market motion. That's what you'll find. The Product AutoPilot: an AI teammate that builds and runs working automations from a conversation. AutoGPT Builder: a graph-based canvas for creating agents without coding. AutoGPT Marketplace: discover and deploy ready-made agents. Agent Library: manage, schedule, and monitor agents. Try it in 60 seconds, no signup required: platform.agpt.co/tour/chat The Role Your mandate is to find, prove, and begin scaling a repeatable path from an ICP-fit prospect with an urgent job to an activated, retained AutoGPT customer. You'll investigate and fix the constraint wherever it exists: ICP selection, positioning, proof, pricing, website conversion, checkout, onboarding, activation, lifecycle communication, product experience, or acquisition. This isn't a role where you deliver recommendations to another marketing team. You'll personally research, write, build, launch, measure, and iterate , with direct access to the founders, product, engineering, and customer and funnel data. What You'll Own Establish reliable measurement from acquisition through purchase, activation, and retention. Interview customers, non-buyers, churned users, and high-fit waitlist members. Validate or disprove our ICP and use-case hypotheses. Define the initial ICP, anti-ICP, JTBD, buying trigger, and value proposition. Improve positioning, use-case pages, proof, checkout, and onboarding. Help define and improve activation and time to value. Launch segmented waitlist campaigns. Run controlled paid-search tests around high-intent, non-branded problems. Validate SEO opportunities before scaling content. Test product-led social, YouTube, outreach, or partnerships where evidence supports them. Work directly with product and engineering on funnel and activation improvements. Maintain a prioritized experiment backlog with hypotheses, costs, results, and decisions. Provide concise weekly reporting: one async memo and one 30-minute decision meeting. Protect and elevate the AutoGPT brand throughout. What Success Looks Like Within 10 business days: A reliable view of the funnel, including qualified traffic and meaningful product activation. Evidence explaining the biggest current drop-offs. Customer and high-fit non-buyer interviews completed. Initial improvements or experiments already live. Numeric targets agreed for the remainder of the contract. By the end of the engagement: ICP and use-case hypotheses validated or rejected. Qualified conversion and/or activation and retention improved. Acquisition sources that produce genuinely valuable customers understood. The beginnings of a repeatable acquisition + activation motion — or compelling evidence identifying and addressing a more fundamental constraint. A documented growth operating system and clear recommendation for what comes next. The primary outcome isn't more traffic. It's more ICP-fit customers who successfully use AutoGPT and remain customers. Who We're Looking For You've personally operated in an early-stage product-led B2B or prosumer SaaS environment — perhaps as a first or second growth hire, founding marketer, hands-on growth lead, product-growth operator, or former founder. You can demonstrate: Relevant 0-to-1 growth resul

Salary Context

Similar Marketing roles on LokerDollar pay around $186.5k/yr (range $13.4k–500k/yr, n=293 active listings).

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Company
AutoGPT
Job Type
full time
Location
Remote · Open worldwide
Category
Seniority
lead
Posted
Aug 17, 2026

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Frequently asked questions

Is GTM Lead at AutoGPT a remote job?
Yes. GTM Lead at AutoGPT is a fully remote role open to candidates worldwide.
What type of employment is GTM Lead at AutoGPT?
This is a full time position.
How do I apply?
Click the "Apply" button on this page to go to the official application at AutoGPT.

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