Global Marketing Web Analytics & Testing Analyst
Measure campaign performance and optimize web data
Analyze web data to measure campaign performance and optimize marketing strategies, while overseeing data projects and reporting to the Assistant Vice President.
Why This Role?
Direct impact on marketing performance and data-driven decision making
Required Skills
Keywords
View Original Description from Adzuna
Original description from Adzuna
Job Description The Global PCG Marketing Web Analytics & Testing Analyst is responsible for the department's web data, reporting analytics and data project oversight. You will help us measure campaign performance, integrates data to uncover areas we can optimizes and measures new plans applying web data. You will help measure our testing programs success, while reporting to the department's Assistant Vice President. The Opportunity: Responsible for the department's web reporting needs, maintain…