Global Marketing Web Analytics & Testing Analyst
Analyze web data to optimize campaigns
The Global Marketing Web Analytics & Testing Analyst measures campaign performance, integrates data to uncover areas for optimization, and reports on testing programs' success. The role involves maintaining the department's web reporting needs and overseeing data projects.
Why This Role?
Report to the department's Assistant Vice President
Key Responsibilities
- Measure campaign performance using web data
- Integrate data to identify areas for optimization
- Oversee data projects and maintain web reporting needs
Requirements
- Web analytics skills
- Data analysis experience
- Reporting skills
Required Skills
Keywords
View Original Description from Adzuna
Original description from Adzuna
Job Description The Global PCG Marketing Web Analytics & Testing Analyst is responsible for the department's web data, reporting analytics and data project oversight. You will help us measure campaign performance, integrates data to uncover areas we can optimizes and measures new plans applying web data. You will help measure our testing programs success, while reporting to the department's Assistant Vice President. The Opportunity: Responsible for the department's web reporting needs, maintain…
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