Director of Product Marketing (US Remote)
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Define positioning and value propositions across platform and fraud capabilities for market launch
Lead portfolio marketing for Experian's Platform, Decisioning, Analytics, Identity, and Fraud capabilities. Translate complex products into clear customer propositions and market-facing offers. Align marketing with product roadmaps and support regional go-to-market teams in launching solutions. Develop playbooks, demos, and calculators to enable field teams and drive product adoption.
Why This Role?
Opportunity to define positioning and value propositions across multiple technical capabilities
Key Responsibilities
- Define positioning and value propositions for Platform, Decisioning, Analytics, Identity, and Fraud capabilities
- Translate complex products into clear customer outcomes and market-facing offers
- Partner with Product leadership to align portfolio marketing with product roadmaps and launch priorities
- Work with regional Go To Market teams to prioritize propositions based on customer needs and commercial opportunities
- Develop playbooks, demos, calculators, and other tools to help teams understand and sell the portfolio
- Lead product launches and adoption efforts across regional teams and customers
Requirements
- Extensive experience in Product Marketing, Product Management, or Strategy
- Experience working in B2B, data, analytics, or platform environments
- Experience developing positioning and value propositions for technical products or capabilities
- Experience translating technical offerings into differentiated, customer-focused propositions
- Experience prioritizing market opportunities based on customer needs and revenue potential
- Experience partnering across Product, Sales, and Marketing organizations
Required Skills
Indonesia Context
- Working Hours Overlap:
- Flexible — work your own hours
View Original Description from SmartRecruiters
Original description from SmartRecruiters
You will lead portfolio marketing across Platform, Decisioning, Analytics, Identity, and Fraud capabilities. You will turn complex products into clear customer propositions, align marketing with product priorities, and help regional teams bring solutions to market effectively. You will also lead a team of five and use market and customer insights to improve portfolio strategy and adoption. This remote position reports to the SVP of Portfolio Marketing and oversees a team of five. You will have opportunity to: Define positioning and value propositions across Platform, Decisioning, Analytics, Identity, and Fraud capabilities. Translate complex products and capabilities into clear customer outcomes and market-facing offers. Partner with Product leadership to align portfolio marketing with product roadmaps and launch priorities. Work with regional Go To Market teams to prioritize propositions based on customer needs and commercial opportunities. Develop playbooks, demos, calculators, and other tools that help teams understand and sell the portfolio. Lead product launches and adoption efforts across regional teams and customers. Use pipeline, win/loss, and product usage data to improve propositions and inform product decisions. Lead and develop a team of five direct reports. Extensive experience in Product Marketing, Product Management, or Strategy. Experience working in B2B, data, analytics, or platform environments. Experience developing positioning and value propositions for technical products or capabilities. Experience translating technical offerings into differentiated, customer-focused propositions. Experience prioritizing market opportunities based on customer needs and revenue potential. Experience partnering across Product, Sales, and Marketing organizations. Experience creating tools, assets, and frameworks that support field teams and product adoption. Experience using commercial, customer, or product data to guide portfolio or product decisions. Travel up to 10% Benefits/Perks: Our uniqueness is that we celebrate yours. Experian's people first, inclusive and purpose driven culture is multi award-winning; World's Best Workplaces™ 2025 (Fortune Global Top 25), Great Place To Work™ in 26 countries to name a few. Check out Experian Life on social or explore our Careers Site to understand why. Our compensation reflects the cost of labor across several U.S. geographic markets. The base pay range for this position is listed above. Within this range, individual pay is determined by work location and additional factors such as job-related skills, experience, and education. You will be also eligible for a variable pay opportunity. Experian is proud to be an Equal Opportunity Employer for all groups protected under applicable federal, state and local law, including protected veterans and individuals with disabilities. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity. Benefits/Perks: Great compensation package and bonus plan Core benefits including medical, dental, vision, and matching 401K Flexible work environment, ability to work remote, hybrid or in-office Flexible time off including volunteer time off, vacation, sick and 12-paid holidays Explore all our exciting benefits here: https://myexperianbenefits.com/ Recruitment Fraud Awareness - Experian's recruitment process is conducted only through authorised channels. Recruitment communications will only be sent from an @ experian.com email address. Experian will never ask candidates to make any payment as part of an application, interview, assessment, onboarding, or recruitment process. To apply for roles or verify opportunities, please visit experian.com/careers .
Salary Context
Similar Product roles on LokerDollar pay around $215k/yr (range $50.633k–385k/yr, n=93 active listings).
Hiring at Experian
Experian has 147 other active roles on LokerDollar and has been hiring here since Mar 27, 2026 — across Product, Engineering, AI.
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Frequently asked questions
- Is Director of Product Marketing (US Remote) at Experian a remote job?
- This role is based in Remote. See the listing for remote/onsite details.
- What type of employment is Director of Product Marketing (US Remote) at Experian?
- This is a full time position.
- How do I apply?
- Click the "Apply" button on this page to go to the official application at Experian.
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