Director of Paid Social & Video

Key Responsibilities

• Develop and execute paid social strategy to acquire customers and service providers
• Scale paid social into a predictable growth channel for marketplace expansion
• Collaborate with lifecycle and sales teams to optimize funnel conversion
• Own performance and ROI of paid social campaigns across customer and provider sides
• Expand paid social efforts beyond lawn care into broader home services verticals

Requirements

• Proven experience scaling paid social channels for marketplace or e-commerce businesses
• Deep expertise in paid social platforms and video advertising strategies
• Experience building growth engines from early-stage to scalable, predictable systems
• Background in cross-functional collaboration with product, sales, and lifecycle teams
• Track record of driving customer and provider acquisition in competitive markets

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