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Creative Lead, Paid Social

Lead creative strategy for paid social accounts from ICP research to final assets

You will own creative strategy for a growing portfolio of paid social accounts, primarily on Meta and some TikTok, covering both B2C and B2B clients. This includes leading client relationships, managing vendor production (designers, video editors, voice talent), and translating platform performance into client-facing narratives. You'll work alongside a paid social media buyer who handles campaign optimization, reporting directly to the founder...

Why This Role?

Report directly to the founder with autonomy to ship work to standard without oversight

Key Responsibilities

  • Own creative strategy from ICP research through brief development and iteration
  • Lead client relationships on most paid social accounts as the senior voice
  • Manage vendor production including briefing designers, video editors, and voice talent
  • Translate Meta and TikTok performance data into clear client-facing narratives
  • Build scalable creative systems that can be applied across accounts

Requirements

  • Track record of US-targeted paid social creative that performed, not just looked good
  • Experience owning creative end-to-end on accounts, not just executing under others
  • Comfort leading client meetings as the senior creative representative
  • Ability to run vendor production: writing briefs, giving revisions, shipping final assets
  • Fluency in US English, native or near-native, to ensure work lands with US audiences
  • AI-fluent in daily workflow and able to discuss Meta and TikTok mechanics

Required Skills

Creative StrategyAccount ManagementVendor ProductionMeta AdsTikTok Adsclient managementvendor coordinationpaid socialperformance analysisAI fluency

Keywords

paid social creative leadMeta TikTok advertisingB2B B2C campaignsclient-facing narrativesvendor production managementfounder-reported role
View Original Description from WeWorkRemotely

Original description from WeWorkRemotely

Headquarters: Los Angeles URL: http://king-edward.com THE ROLE You'll lead creative strategy and account management on a growing portfolio of paid social accounts (Meta primarily, some TikTok). Mix of B2C and B2B: you need to be strong on both. You'll: Own creative strategy from ICP research through brief through iteration Lead client relationships on most of your accounts Manage vendor production (designers, video editors, voice talent) Translate Meta and TikTok performance into client-facing narratives Build creative systems we can scale You'll work alongside our paid social media buyer, who runs campaign optimization and execution. You don't need to teach him the platform. You do need to engage with him on what's working and why. You'll report to the founder. WHAT WE EXPECT You operate autonomously. You take a problem, you come back with a solution. You ship to standard without being chased. You catch your own mistakes before clients do. If you need a manager to set your priorities or review your drafts, this isn't the role. WHO YOU ARE Track record of US-targeted paid social creative that performed (not just looked good), across both B2C and B2B Native or near-native US English. Most of our clients are US-targeted and the work has to land. Comfortable in client meetings as the senior voice in the room Have owned creative on accounts end-to-end, not just executed pieces under someone else's lead Have run vendor production: written briefs, given revisions, shipped final assets AI-fluent in your daily workflow Able to hold real conversations about Meta and TikTok mechanics. You don't need to be the deepest technical voice; you need to keep up. HOW THIS WORKS Part-time, remote Hourly: $50 to $80 per hour depending on experience Targeting $2,500 to $4,000 per month to start as we calibrate scope and hours together Hiring for a long-term relationship. As KEF and your book grow, this role grows: more hours, expanded scope, bonus structure tied to client retention and growth, with a path to full-time based on fit and interest To apply: https://weworkremotely.com/remote-jobs/king-edward-first-creative-lead-paid-social

Openness not stated by employer — check the listing

Source
WeWorkRemotely
Salary
See remote (USD) vs local pay →
Job Type
full time
Location
Remote · Open worldwide
Category
Seniority
lead
Posted
May 13, 2026

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