Content & Lifecycle Marketing Manager
Develop email and SMS campaigns to grow audience and retention
Own the full email and SMS strategy and calendar, including campaigns and automated flows. Develop segmentation and personalization strategies to increase LTV and retention. Build and refine lifecycle programs such as abandoned browse & cart, post-purchase education, loyalty & VIP, winback, and welcome/onboarding. Design A/B tests to optimize creative, messaging, and conversion.
Why This Role?
Direct impact on customer journey from discovery to repeat purchase
Key Responsibilities
- Own email and SMS strategy and calendar including campaigns and automated flows
- Develop segmentation and personalization strategies to increase LTV and retention
- Build and refine lifecycle programs: abandoned browse & cart, post-purchase education, loyalty & VIP, winback, welcome/onboarding
- Design A/B tests to optimize creative, messaging, and conversion
- Partner with growth to align emails with product launches and promotions
- Own overall content calendar across social, email, landing pages, and UGC
Requirements
- Experience owning email and SMS strategy and calendar
- Experience developing segmentation and personalization strategies
- Experience building lifecycle marketing programs
- Experience designing A/B tests for email optimization
- Experience creating content calendars across social, email, landing pages, and UGC
- Experience writing scripts, website copy, blogs, and landing page messaging
Required Skills
Indonesia Context
- Working Hours Overlap:
- Flexible — work your own hours
View Excerpt — Full Description at Manatal Career PagesShow more
Read the full description at Manatal Career Pages
Job Position: Content & Lifecycle Marketing Manager Company: Pro Coffee Gear Location: Remote (Anywhere) Full - Time About Us: Pro Coffee Gear is a thriving e-commerce company located on our scenic 20-acre ranch in Austin, Texas.…
Explore related
Market data & reports
Salary & skill-demand research built from our own listings data.
- Indonesia IT Jobs vs Global Remote (2026)Primary analysis of 2,049 listings: methodology, classification rules, downloadable datasets.
- AI-Skill Demand: Indonesia vs Global Remote (2026)10,000+ postings, taxonomy-first classifier, Wilson CIs, pre-registered before analysis.
- Remote ≠ Remote: The Skills That Open Global Work to Indonesians (2026)12,891 remote listings: the highest-paid coding skills are the most geo-locked for Indonesia-based applicants. CC BY 4.0 aggregate dataset.
- The Compliance Layer of the AI Hiring Stack (2026)6,349 remote listings: 77.2% never state who may apply. Methodology and a CC BY 4.0 aggregate dataset.
- Indonesia Hiring Report: Tech vs Non-TechJob demand by field from aggregate open-job counts — never individual listings.
- Indonesia Salary BenchmarkAggregate salary ranges across roles, with open methodology and dataset.
- Indonesian Remote Work Salary & Demand IndexHow much of the global remote job corpus is open to Indonesia, and what it pays (USD) by role.
- Indonesia Quarterly Labor Market ReportLayoffs, funding, salaries & skills per quarter — open aggregates.
- Remote Market Reports by RoleAuto-generated per role family — skills, seniority, companies, salary.
- Global Remote Salary BenchmarkAnnual salary by role & currency, plus the share of listings open worldwide.