B2B Marketing Director

Headquarters: Remote URL: http://runwayml.com We are building AI to simulate the world through merging art and science. We believe that world models are at the frontier of progress in artificial intelligence. Language models alone won’t solve the world’s hardest problems – robotics, disease, scientific discovery. Real progress requires models that experience the world and learn from their mistakes, the same way that humans do. And this kind of trial and error can be massively accelerated when done in simulation, rather than in the real world. World models offer the most clear path to general-purpose simulation, changing how stories are told, how scientific progress is made and how the next frontiers of humanity are reached. Our team consists of creative, open minded, caring and ambitious people who are determined to change the world. We aspire to continuously build impossible things and our ability to do so relies on building an incredible team. If you are driven to do the same, we'd love to hear from you. About the role * Open to hiring remote across the US — we also have offices in NYC, San Francisco, and Seattle We are hiring a B2B Marketing Director to drive enterprise pipeline growth through demand generation, targeted account engagement, and experiential marketing. This role will own programs and campaigns that generate qualified pipeline and accelerate opportunities, partnering closely with sales to ensure marketing efforts translate into measurable revenue impact. This person should be equally comfortable building digital campaigns, producing high-quality events, and optimizing conversion from lead to opportunity. This is not just a campaign execution role - we are looking for someone who thinks in terms of pipeline and ARR contribution. What you’ll do Enterprise Demand Generation: Develop and execute multi-channel campaigns that drive qualified enterprise leads and meetings. You’ll partner with sales to identify priority accounts and build targeted programs that convert interest into pipeline. You’ll build landing pages, nurture sequences, and conversion paths tailored to B2B buyers. Experiential and Field Marketing: Plan and execute strategic conferences, hosted events, and executive experiences designed to generate meetings and accelerate deals. You’ll optimize our event strategy to maximize qualified lead capture and pipeline creation. You’ll track event ROI based on meetings booked, opportunities influenced, and revenue contribution. Account-Based Marketing: Collaborate closely with sales leadership to align on ICP, target accounts, and messaging. You’ll support outbound sales motions with targeted campaigns and events that move accounts through the funnel. Pipeline and Funnel Optimization: Analyze lead-to-opportunity conversion rates, identify drop-offs, and recommend improvements. Ensure proper campaign tracking and attribution across digital and field efforts. Maintain reporting on pipeline contribution and campaign effectiveness. What you’ll need 5+ years of experience in B2B demand generation, field marketing, or enterprise marketing Demonstrated experience generating measurable pipeline from campaigns and events Strong understanding of B2B funnels, lead lifecycle, and sales alignment Experience working closely with sales teams and revenue leadership Familiarity with CRM and marketing automation tools Highly organized with a bias toward action in a fast-moving environment Runway strives to recruit and retain exceptional talent from diverse backgrounds while ensuring pay equity for our team. Our salary ranges are based on competitive market rates for our size, stage and industry, and salary is just one part of the overall compensation package we provide. There are many factors that go into salary determinations, including relevant experience, skill level and qualifications assessed during the interview process, and maintaining internal equity with peers on the team. The range shared below is a general expectat