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Sr Product Manager, Ads & Brands

Build ad tools that turn virtual worlds into sustainable businesses

As a Developer-Facing Product Manager for Ads & Brands at Roblox, you will build the tools and frameworks that turn virtual worlds into sustainable businesses. You will collaborate directly with developers to understand how they integrate ad formats natively into their game loops, taking deep behavioral insights and marrying them with demand-side market realities to scale global ad inventory while protecting the core user experience.

Why This Role?

Direct collaboration with developers from solo hobbyists to multi-million dollar studios

Key Responsibilities

  • Collaborate directly with developers to understand ad format integration into game loops
  • loops
  • Analyze behavioral insights and demand-side market realities to scale global ad inventory
  • Protect core user experience while growing ad inventory sustainably
  • Turn qualitative developer frustrations into clear technical specifications for engineering squads
  • Use A/B testing to isolate how ad density impacts player churn and long-term engagement

Requirements

  • Developer-first mindset focused on creator trust and revenue transparency
  • Systems thinking to understand marketplace dynamics between demand-side targeting and supply-side fill rates
  • Data-driven and analytical approach using experimental frameworks and A/B testing
  • Ability to translate qualitative developer feedback into actionable technical specifications
  • Experience collaborating with engineering teams on product development

Required Skills

product managementdata analysisdeveloper relationsmarketplace dynamicscollaborationAdvertising SystemsA/B TestingTechnical Specification Writing

Indonesia Context

Working Hours Overlap:
Minimal overlap — opposite hours
See remote (USD) vs local pay →

Keywords

Ads & Brands Product ManagerDeveloper-facing PMRoblox ad toolsVirtual world monetizationGame loop ad integrationGlobal ad inventory scaling
View Original Description from Greenhouse Boards

Original description from Greenhouse Boards

<div class="content-intro"><p><span style="font-weight: 400;">Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators.&nbsp;</span></p> <p><span style="font-weight: 400;">At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device.</span><strong> </strong><span style="font-weight: 400;">We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there.&nbsp;</span></p> <p><span style="font-weight: 400;">A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone.</span></p></div><p>As a Developer-Facing Product Manager for Ads &amp; Brands, you will build the tools and frameworks that turn virtual worlds into sustainable businesses. You will spend your days collaborating directly with developers (from solo hobbyists to multi-million dollar studios) to understand how they integrate ad formats natively into their game loops. Your job is to take those deep behavioral insights, marry them with demand-side market realities, and scale our global ad inventory while protecting the core user experience.</p> <p>You will report to the Director of Brand Ads.</p> <p><strong>You are</strong></p> <ul> <li><strong>Developer-First:</strong> You understand that our marketplace doesn't exist without an active, trusting creator base. You fight for fair revenue transparency and frictionless integration workflows.</li> <li><strong>A Systems Thinker:</strong> You look at problems through a marketplace lens, instantly understanding how a shift in demand-side targeting affects supply-side fill rates and developer payouts.</li> <li><strong>Data-Driven and Analytical:</strong> You rely on concrete experimental frameworks, using A/B testing methods to isolate how ad density impacts player churn and long-term engagement.</li> <li><strong>A Collaborative Translator:</strong> You effortlessly turn qualitative developer frustrations into clean, clear, and actionable technical specifications for core engineering squads.</li> </ul> <p><strong>You will</strong></p> <ul> <li><strong>Day-to-Day:</strong> Meet directly with creator communities to review current layout strategies, dig into platform telemetry data to monitor ad placement performance, and align daily with developer monetization engineers to optimize the SDK integration pipeline.</li> <li><strong>Long-Term:</strong> Design and scale a highly automated, self-service developer ecosystem that treats in-game advertising as a premium, low-friction, and predictable monetization lever, solidifying Roblox as the gold standard for creator economy monetization.</li> </ul><div class="content-pay-transparency"><div class="pay-input"><div class="description"><p>The starting base pay for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional background, training, work experience, location, business needs and market demand. Therefore, in some circumstances, the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future. All full-time employees are also eligible for equity compensation and for benefits as described on&nbsp;<strong><a href="https://careers.roblox.com/total-rewards">this page</a></strong>.</p></div><div class="title">Annual Salary Range</div><div class="pay-range"><span>$262,190</span><span class="divider">&mdash;</span><span>$315,190 USD</span></div></div></div><div class="content-conclusion"><p>Roles that are based in an office are onsite Tuesday, Wednesday, and Thursday, with optional presence on Monday and Friday (unless otherwise noted).</p> <p>Roblox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Roblox also provides reasonable accommodations to candidates with qualifying disabilities or religious beliefs during the recruiting process.</p> <p>For US based roles only, please note the Company may not be able to employ candidates for this role who have United States work authorization related to certain U.S. visa categories, or support future H-1B sponsorship at this time.</p></div>

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Hiring in US only

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Company
Roblox
Source
Greenhouse Boards
Job Type
full time
Location
United States · Remote
Category
Seniority
senior
Posted
Jun 29, 2026

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Frequently asked questions

Is Sr Product Manager, Ads & Brands at Roblox a remote job?
Yes. Sr Product Manager, Ads & Brands at Roblox is a fully remote role open to candidates worldwide.
What type of employment is Sr Product Manager, Ads & Brands at Roblox?
This is a full time position.
How do I apply?
Click the "Apply" button on this page to go to the official application at Roblox.

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