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General Manager, West Africa

Drive Binance expansion across West Africa to grow regional user adoption

As General Manager for West Africa at Binance, you will lead regional growth initiatives to expand the ecosystem's presence and adoption. Your focus will be on increasing user engagement and market penetration across the region, leveraging Binance's global blockchain infrastructure. You will work remotely with a worldwide team to advance financial inclusion through digital assets.

Why This Role?

Direct impact on advancing financial freedom and access in West Africa through Binance's global ecosystem

Key Responsibilities

  • Lead regional strategy and execution for Binance's growth in West Africa
  • Drive user acquisition and engagement across target markets in the region
  • Collaborate with global teams to adapt Binance's offerings for local needs
  • Promote financial inclusion through education and access to digital asset products
  • Monitor and report on regional performance metrics and market trends
  • Represent Binance in key industry and community events across West Africa

Requirements

  • Proven experience in leadership and regional business expansion
  • Deep understanding of the West African market and financial landscape
  • Experience in the blockchain, cryptocurrency, or fintech industry
  • Strong strategic planning and cross-functional collaboration skills
  • Ability to work effectively in a remote, global environment
  • Passion for advancing financial inclusion through technology

Required Skills

business developmentmanagementblockchainstrategycommunicationleadershipmarket expansionuser growthblockchain knowledgestakeholder management

Indonesia Context

Working Hours Overlap:
Flexible — work your own hours
See remote (USD) vs local pay →

Keywords

Binance West Africacrypto regional growthblockchain adoptionfinancial inclusion leadremote global roledigital asset expansion
View Original Description from Lever Postings

Original description from Lever Postings

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

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Remote-friendly · fits your timezone
Company
Binance
Source
Lever Postings
Job Type
full time
Location
Remote · Open worldwide
Category
Seniority
lead
PostedFresh
Jul 6, 2026

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Frequently asked questions

Is General Manager, West Africa at Binance a remote job?
Yes. General Manager, West Africa at Binance is a fully remote role open to candidates worldwide.
What type of employment is General Manager, West Africa at Binance?
This is a full time position.
How do I apply?
Click the "Apply" button on this page to go to the official application at Binance.

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