Growth Marketing Manager, AI Visibility & Organic Demand

Jobber exists to help people in small businesses be successful. We work with small home service businesses, like your local plumbers, painters, and landscapers, to transform the way service is delivered through technology. With Jobber, they can quote, schedule, invoice, and collect payments from their customers while providing an easy and professional customer experience. Running a small business today isn’t like it used to be—the way we consume and deliver service is changing rapidly, technology is evolving, and customers expect more. That’s why we put the power and flexibility in their hands to run their businesses how, where, and when they want! Our culture of transparency, inclusivity, collaboration, and innovation has been recognized by Great Place to Work, Canada’s Most Admired Corporate Cultures, and more. Jobber has also been named on the Globe and Mail’s Canada’s Top Growing Companies list, and Deloitte Canada’s Technology Fast 50™, Enterprise Fast 15, and Technology Fast 500™ lists. With an Executive team that has over thirty years of industry experience of leading the way, we’ve come a long way from our first customer in 2011—but we’ve just scratched the surface of what we want to accomplish for our customers https://www.youtube.com/watch?v=EkfZmHrRLx4&list=PLoktA_D-2UEnxMLfCe93bANKXVXd2bdN8&index=24. THE ROLE: AI-powered search, LLM-driven recommendations, and generative engine results are becoming primary discovery channels for software buyers. Traditional SEO still matters, but it's no longer enough. Reporting to the Director, Organic Acquisition, this is a growth marketing role with one constraint: organic channels only. Your job is to identify, prioritize, and execute the highest-impact opportunities for driving organic demand, both directly to Jobber's website and indirectly by seeding the AI models that increasingly determine what buyers find and trust. You are measured on lead generation and revenue contribution. You sit alongside an existing Organic Search team (technical SEO/GEO manager and content marketers) who own the site, the content engine, and the technical foundation. You also work closely with our Principal DG Manager, PLG, who leads product-led growth experiments. You are the missing piece: the person who looks beyond the website to determine where else Jobber needs to show up so that AI models cite us, recommend us, and send us qualified traffic. THE GROWTH MARKETING MANAGER, AI VISIBILITY & ORGANIC DEMAND WILL: Identify and Prioritize Organic Growth Opportunities - Continuously identify new opportunities to drive organic demand and AI visibility. Your mandate is broad: any organic channel or tactic that increases the frequency, quality, and sentiment of Jobber mentions across the surfaces that AI models ingest - Prioritize ruthlessly using structured frameworks (ICE scoring or equivalent). You maintain a ranked backlog of experiments and initiatives, and you can defend your prioritization to your Director and cross-functional partners - Own Reddit, LinkedIn, YouTube (in partnership with Jobber Creative Studio), forums, community platforms (in partnership with Community), and more. Tomorrow it will include channels that don't exist yet. You stay ahead of where AI models are sourcing signal and position Jobber accordingly Execute, Experiment, and Scale - Design and run structured AEO/GEO experiments: testing content formats, distribution channels, entity-building tactics, and AI citation strategies. You translate results into scalable practices or kill what isn't working - Develop Jobber's presence on platforms where home service professionals seek advice and where LLMs draw signal. This is strategic content development, not community management or brand social - Monitor AI visibility scores, citation frequency, share of voice, and sentiment across tracked competitors and AI platforms (ChatGPT, Perplexity, Google AI Overviews, Gemini). Surface what's working, what's slipping, and bring recommendations to the team - Build the playbook for off-site organic demand generation in a post-AI search world. This discipline barely exists yet; you'll help define it at Jobber Partner Cross-Functionally - Work alongside the Organic Search team (technical SEO/GEO and content) to ensure your off-site and channel work reinforces the on-site foundation they maintain. You bring the AI visibility lens; they bring the technical and content infrastructure - Partner with the Principal Demand Generation Manager, PLG on product-led growth experiments that have organic demand implications, including how PLG entry points surface in AI-generated recommendations - Collaborate with teams who own adjacent channels (YouTube, help center, brand partnerships, PR) to coordinate Jobber's presence across the surfaces that AI models reference. You don't own these channels, but you bring the strategic perspective on why and how they contribute to AI discoverability - Communicate clearly on scope, timelines, and trade-offs. Push back thoughtfully when incoming requests don't align with strategy or prioritization TO BE SUCCESSFUL, YOU SHOULD HAVE: - Proven AEO/GEO experience with demonstrable results. You've implemented AI visibility strategies and can point to measurable improvements in citation frequency, share of voice, or AI-referred traffic. This is not a role for someone who has read about GEO; it's for someone who has done it - AI-native with the builds to prove it. You use AI tools daily to research, build, test, and automate. You've built workflows, agents, or automation that made your work meaningfully better, and you can walk us through them - Strong grasp of SEO fundamentals and deep understanding of how AI-powered search is reshaping content strategy, distribution, and discovery - Experience developing content strategies for organic channels like LinkedIn, Reddit, YouTube, or forums, specifically with a growth or lead generation objective - Experience with AI visibility monitoring tools (Profound, GrackerAI, or similar) - Comfort with structured prioritization frameworks and data-driven decision making. You measure against business KPIs (trials, conversions, leads, revenue), not vanity metrics - Proven ability to work cross-functionally with creative, technical, and marketing teams - Ability to work with ambiguity and build structure where it doesn't yet exist. This is a role where you define the playbook, not follow one IT WOULD BE REALLY GREAT (BUT NOT A DEAL-BREAKER) IF YOU HAD: - Familiarity with NLP concepts, structured data, and how LLMs ingest and weight content sources - Experience with A/B testing content or landing page experiments - Experience with Ahrefs, Google Search Console, GA4, or similar tools - Familiarity with demand generation workflows and how organic content feeds paid and lifecycle campaigns LOCATION: We believe great collaboration is intentional, and sometimes that means coming together in person to build, brainstorm, and connect. To support this, the role is open to candidates based in one of our hub cities: Edmonton, Toronto, Vancouver, or Kitchener-Waterloo. COMPENSATION: At Jobber, we believe that compensation should be transparent, fair, and reflective of your experience and growth. This role has a minimum annual salary of $98,300, a midpoint of $115,700, and a maximum salary of $133,100, designed to show the progression from learning the ropes to truly excelling. We design our compensation to reflect each new hire’s skills, experience against the complexity of the role, ensuring a fair and competitive salary. Our range is intentionally broad to support growth and long-term impact, with fully established hires typically starting around the midpoint. The higher end of the range is reserved for those who have demonstrated deep expertise and lasting contributions, while offers below the midpoint reflect strong potential with room to develop. This approach ensures that compensation aligns with both an individual’s current capabilities and their opportunity for future growth. Base salary is just one part of a total compensation package that will include equity rewards, annual stipends for health and wellness, retirement savings matching, and an extended health package with fully paid premiums for body and mind. Your professional growth matters to us too! You’ll have access to a dedicated talent development program that includes career coaching and opportunities for career development. We believe in transparency and open conversations about compensation. If you have any questions about our approach, we’re happy to discuss them throughout the hiring process! What you can expect from Jobber: - A total compensation package that includes an extended health benefits package with fully paid premiums for both body and mind, matching in RRSP, TFSA or FHSA, and stock options. - A dedicated Talent Development team and access to coaching, learning, and leadership programs to help you grow your career, reach your goals, and unlock your full potential. - A unique opportunity to build, grow, and leave your impact on a $400-billion industry that has no dominant player...yet. - To work with a group of people who are humble, supportive, and give a sh*t about our customers. We believe that diverse teams perform better and that fostering an inclusive work environment is a key part of growing a successful team. We welcome people of diverse backgrounds, experiences, and perspectives. We are an equal opportunity employer, and we are committed to working with applicants requesting accommodation at any stage of the hiring process. A bit more about us: Job by job, we’re transforming the way service is delivered. Your lawn care provider, home cleaning service, plumber or painter could use Jobber to better connect with their customers, save time in the office, invoice faster, and get paid! We’re bringing tens of thousands of people together with technology to deliver billions of dollars a year in services to happy customers. Jobber exists to help make these small businesses successful, and when they’re successful we all win!