Head of Marketing

Confirmo is a stablecoin-first payment platform that has grown significantly and profitably over the past four years, without ever focusing meaningful time or resources on marketing. Growth has been driven by product quality, word-of-mouth, and strong retention across our core verticals. We have a solid foundation: near-zero churn, loyal customers, established inbound, and a well-defined ICP in our strongest markets. What we have not yet done is implement a focused and systematic marketing effort, particularly in the US, where we are growing the fastest and where the market opportunity is the largest. We have US customers and momentum is building; targeted marketing can accelerate that trajectory dramatically. The right person will sharpen our US ICP, build the demand engine, and make a visible difference quickly. This is not a management role for someone who delegates to agencies and reports on impressions. This is a builder role for someone who personally ships campaigns, writes copy, identifies the ICP with rigor, and leverages AI. Key Responsibilities: ICP Definition & Go-to-Market Strategy Map and sharply define Confirmo's Ideal Customer Profile across our key verticals, with a clear targeting plan for decision makers and execution. Build a prioritized GTM playbook for the US market: which segments to pursue first, through which channels, with what message. Demand Generation & Pipeline Contribution Own pipeline sourcing targets in coordination with sales, with marketing as a revenue driver (not a support function). Design and personally execute multi-channel demand gen programs: SEO/content, paid search, LinkedIn, email nurture, event presence, and partnership activation. Positioning & Brand Define and sharpen Confirmo's positioning: what we stand for, who we are for, and why we win against competitors. The website’s homepage, product pages, and case studies must speak directly to US enterprise decision-makers. Own Confirmo's brand voice across all channels: innovative, precise, trustworthy and AI-native. AI Agentic Infrastructure Build autonomous lead-gen systems, design long-term structures and self-correcting workflows that function as a permanent growth engine rather than a temporary production tool. Automate research, content production, outreach personalization, and reporting workflows wherever possible. Your Profile: Demonstrable track record of building and executing demand gen from scratch, not inheriting a mature function. Measurable pipeline contribution in a previous role. You can point to campaigns you ran and revenue they generated. Comfort working in a small, high-velocity team without large budgets or agency support. Strongly preferred: Background at a payments infrastructure company (acquirers, PSPs, payment gateways, cross-border payments, or stablecoin infrastructure). Experience marketing to US enterprise and mid-market buyers. Familiarity with crypto and stablecoins: you do not need to be maximalist, but you need to understand the product and the market. Previous experience in a startup or scale-up environment (Series A–C range) where you built the marketing function. Location: Remote across the US (all timezones). If you are interested in learning more, please submit your CV, and our recruiter will get back to you promptly.