Vice President, Product Marketing

Our mission: eliminating every barrier to mental health. Spring Health is a global mental health company on a mission to eliminate every barrier to mental health. We're building a world where getting support is simple, personal, and built around the person, so care can continue through every job, move, health plan, and life stage. Our AI-native platform helps us deliver personalized support across self-guided tools, coaching, therapy, medication management, and specialty care. With outcomes independently validated by JAMA Network Open and the Validation Institute, Spring Health reaches more than 170 million people worldwide through leading employers, health plans, and partners. As an AI-native company, we believe technology should expand the reach, quality, and humanity of care. Every Spring Health team member is expected to use AI tools thoughtfully, apply human judgment to AI outputs, and keep building AI fluency in ways that support their role and our mission. The Vice President of Product Marketing will play a pivotal role in our marketing strategy through the positioning and packaging of our products and services. They will play an integral part in shaping and executing our go-to-market strategy, driving product adoption, enabling our GTM teams, and ensuring our solutions meet the evolving needs of our customers, members and providers. This role requires a visionary leader with a deep passion for mental health, exceptional marketing acumen, and a proven track record of success in B2B environments. Our category is an increasingly competitive one and it will be your responsibility to ensure we bring differentiation to life in novel, and inspiring stories that solidify our position as the category leader. What you’ll be doing: Develop and execute a comprehensive product marketing strategy that aligns with the company's business objectives and growth targets. Partner closely with the CxO and broader extended leadership team to position us for future horizons and new audiences in a way that builds brand credibility and opportunities. Lead and develop a team of product marketers across positioning, enablement,competitive intelligence and market research, and operations to execute on our ambitious growth goals and innovation strategy. Conduct thorough market research and competitive analysis to identify opportunities, trends, and potential threats in the mental health sector. Define and communicate the unique value proposition of our products, ensuring clear and compelling messaging across all channels. Lead the development and execution of go-to-market plans for new product launches, ensuring successful adoption and market penetration. Work closely with product management, sales, customer success, and other departments to ensure alignment and drive cohesive marketing initiatives. Leverage customer feedback, data analytics, and industry insights to inform product development and marketing strategies. Oversee the creation of high-impact marketing materials, including sales collateral, case studies, whitepapers, and thought leadership content. Provide the sales team with the tools, training, and resources they need to effectively sell and position our products. Establish and track key performance indicators (KPIs) to measure the success of product marketing efforts and drive continuous improvement. Be a thought partner and deeply embed yourself into the Revenue organization to ensure we are lockstep on strategic areas such as our sales story, our differentiators, our segment strategy, and more. Champion across our entire organization the voice of the market as it relates to what will attract high value prospects and ultimately grow our business. What success looks like in this role: Achieving our brand awareness goals around Share of Voice, and brand visibility Successfully executing on Product and Service launches in a way that drives traffic, leads, and ultimately credibility Ability to drive product and service adoption across