SEO Specialist

**Role Description** This is a part-time remote role for a SEO Specialist. The SEO Specialist will optimize the company’s online presence to increase visibility for surveying and land services, focusing on target markets and relevant search terms. Day-to-day tasks include conducting keyword research, performing on-page optimization for service pages and content, and carrying out regular SEO audits to identify technical and content improvements. The role also involves managing link-building initiatives, monitoring performance through web analytics tools, and preparing concise reports with recommendations. Collaboration with the business owner or team to align SEO efforts with service offerings and marketing priorities is expected. **Qualifications** - Ability to perform comprehensive keyword research and map keywords to relevant services and pages. - Experience conducting SEO audits and identifying technical, structural, and content-related issues. - Skills in on-page SEO, including meta tags, headers, internal linking, and content optimization. - Knowledge of link building strategies and best practices for acquiring high-quality, relevant backlinks. - Proficiency in web analytics tools (e.g., Google Analytics, Google Search Console) to track and report SEO performance. - Understanding of local SEO and optimization for service-based businesses. - Strong written communication skills and ability to work independently in a remote setting. - Prior experience in SEO for professional services or construction-related businesses is an advantage. - Familiarity with basic HTML/CSS and CMS platforms (such as WordPress) is beneficial.