Senior Demand Generation Manager

Headquarters: Netherlands URL: https://www.testgorilla.com/careers ✨ Where do we hire from? Find out if we're hiring in your location from hiring at TestGorilla Hi there, I'm Mehak , interim Head of Marketing at TestGorilla. We’re excited to share more about the Sr. Demand Generation Manager role and our team. About the role As our Sr. Demand Generation Manager , you'll be essential in achieving TestGorilla's vision of helping one billion people land their dream job. You'll own our largest acquisition lever, a multi-six-figure monthly Google Ads investment, along with the lifecycle, enrichment, and website systems that turn that spend into revenue. This isn't just a role, it's your chance to make a real difference by proving, with data, that every dollar of spend becomes pipeline. You'll directly contribute to sustainable, cost-efficient growth as TestGorilla scales. Responsibilities In this role, your responsibilities will include but not limited to: Upholding TestGorilla's behaviors and fostering an inclusive, supportive culture. Owning the demand generation number across paid and organic channels, including managing and scaling paid spend across Google Ads (Search, Performance Max, Display, YouTube) and adjacent channels, while testing and developing emerging acquisition opportunities such as advertising on ChatGPT and other AI-native platforms. Setting the channel mix, budget allocation, and account structure required to hit MQL, SQO, and pipeline targets. Building and owning source-of-truth reporting across paid and organic funnel performance, including SQL, dashboards, attribution modeling, and incrementality testing, so channel investment decisions are backed by evidence rather than platform screenshots. Owning the roadmap for paid landing pages, ad creative, and offers, and running rapid A/B tests to lift conversion with proper statistical rigor. Designing and owning automated nurture workflows and enrichment infrastructure (n8n, Make, HubSpot, Clay) so paid-sourced leads convert, and feeding that data back into targeting and ICP decisions. Partnering with Sales and RevOps on lead quality and conversion by campaign, and presenting performance and recommendations to marketing and GTM leadership in clear, business-first language. Staying ahead of advertising platform, AI ecosystem, and privacy changes, and turning successful tests into repeatable, automated systems rather than one-off wins. What you’ll bring We're looking for someone who: Is passionate about TestGorilla's mission to help one billion people find their dream jobs. Has excellent written and verbal communication skills in English. Thrives in a fast-paced, async-first, remote-only environment. Has proven experience in performance or growth marketing, including hands-on ownership of a Google Ads budget of at least six figures per month (B2B SaaS strongly preferred), and a track record of scaling spend while holding or improving CAC and ROAS. We typically expect 7+ years of experience in performance or growth marketing to have developed the core skills necessary for this position. But it may be more or less than that, according to your career journey so far. Has deep expertise across the Google Ads stack, including Search, Performance Max, Display, YouTube, Smart Bidding, conversion tracking, and Google Tag Manager. Working knowledge and hands-on expertise of Clay, HubSpot (or a comparable CRM) and GA suite. Has a solid grasp of funnel and unit economics (CAC, LTV:CAC, ROAS, payback period, cohort analysis) and comfort with experimentation design, including significance, sample sizing, and reading results honestly. Has hands-on experience using AI/LLM tools (Claude, ChatGPT, or similar) to build real growth workflows, from lead scoring to automation logic, not just surface-level use. Has an ownership mentality: treats this budget like their own P&L, ships the workflow, dashboard, and test themselves, and is comfortable with ambiguity and fast iteration as pipel