Remote Customer Marketing Manager - $100-$120k (B2B SaaS, CRM)

Providence, Utah (United States) Overview In this role, you design and run customer marketing programs to boost adoption and engagement within a growing B2B SaaS CRM for financial professionals. You'll lead a flagship customer education initiative and coordinate events, webinars, and video content to drive product usage. You'll collaborate with cross-functional teams and build lifecycle campaigns that connect customer outcomes to product value, supporting company growth from a remote-first, distributed team. Compensation / Benefits remote work PTO 401k benefits Responsibilities Design, build, and launch a customer-facing education program Measure adoption and completion, link academy engagement to product usage metrics Own customer events to deepen engagement and drive adoption Collaborate with events team for customer meetups, speaks, VIP dinners Oversee ongoing customer communications including product updates, tips, and best practices Develop and own automated lifecycle campaigns aligned with key moments in the customer journey Capture and narrate customer stories through a systematic process Key requirements B2B SaaS experience 0-1 customer marketing Webinars and video content Communication Cross-functional collaboration Project management Webinars and video content creation Lifecycle marketing automation Customer storytelling and case studies