Product Manager, Display Ads
Bangun strategi iklan display dan paid ads untuk ribuan pelanggan
Sebagai Product Manager, kamu akan mengembangkan strategi untuk iklan display dan paid ads. Kamu akan bekerja sama dengan tim Engineering, Data Science, Customer Success, Sales, dan Marketing untuk meningkatkan kinerja iklan melalui optimasi programmatic, otomatisasi, dan inovasi platform. Tujuan utama adalah meningkatkan hasil iklan, memaksimalkan monetisasi inventaris, dan mendorong pertumbuhan bisnis.
Kenapa Menarik?
Kamu akan bekerja dengan berbagai tim untuk mengembangkan solusi yang dapat diukur dan meningkatkan hasil iklan.
Tanggung Jawab Utama
- Mengembangkan dan mengeksekusi roadmap produk untuk iklan display dan paid ads
- Mengidentifikasi peluang pasar dan kebutuhan pelanggan untuk mempengaruhi investasi roadmap
- Membangun strategi produk untuk bidding programmatic, monetisasi inventaris, otomatisasi, dan pengukuran
- Mengawasi metrik bisnis utama seperti pertumbuhan pendapatan, retensi pelanggan, dan kinerja kampanye
- Mendorong inovasi dalam strategi bidding programmatic, optimasi yield, dan otomatisasi
Persyaratan
- Pengalaman dalam manajemen produk dengan fokus pada iklan display dan programmatic
- Kemampuan untuk mengidentifikasi peluang pasar dan mempengaruhi stakeholder
- Pengalaman bekerja sama dengan tim Engineering dan Data Science
- Kemampuan untuk mengukur dan mengevaluasi hasil bisnis melalui metrik yang jelas
Skills Wajib
Konteks Indonesia
- Overlap Jam Kerja:
- Fleksibel — atur jam kerjamu sendiri
Lihat Deskripsi Asli dari The Muse
Deskripsi asli dari The Muse
We are looking for a Product Manager who combines strong product management skills with deep expertise in Display advertising, programmatic ecosystems, and paid ads. You will lead strategic initiatives across our display and paid ads portfolio, helping thousands of Enterprise and SMB advertisers improve performance through programmatic optimization, automation, and platform innovation. The ideal candidate is an experienced product leader who can identify opportunities, define strategy, influence stakeholders, and deliver measurable business outcomes. You will partner closely with Engineering, Data Science, Customer Success, Sales, and Marketing to build scalable solutions that improve advertiser outcomes, optimize inventory monetization, and drive business growth. Key Responsibilities Product Strategy & Vision Own and execute a significant portion of the Display and Paid Ads product roadmap. Identify market opportunities, customer needs, and platform changes that should inform roadmap investments across the programmatic landscape. Define product strategy for programmatic bidding, O&O display inventory monetization, automation, measurement, and advertiser-facing capabilities. Evaluate emerging trends in programmatic display, AI, and digital advertising to identify opportunities for product innovation and inventory packaging. Product Execution & Delivery Lead initiatives from discovery through launch and ongoing optimization. Translate business challenges and customer needs into clear product requirements, user flows, success metrics, and rollout plans. Partner directly with Engineering and Data Science to deliver scalable product solutions. Balance customer value, business impact, and technical complexity when making prioritization decisions. Own key business metrics including revenue growth, advertiser retention, campaign performance, inventory utilization, platform adoption, and profitability across assigned products. AI, Optimization & Measurement Drive innovation across programmatic bidding strategies, yield optimization, automation, and display asset recommendations. Translate emerging AdTech, SSP/DSP capabilities, and industry innovations into differentiated product experiences. Define measurement frameworks and success metrics to evaluate product effectiveness and campaign viewability. Use data and experimentation to inform product investments and improve advertiser performance. Cross-Functional Leadership Partner with Customer Success, Sales, Marketing, and Operations to ensure successful activation and adoption of new display capabilities. Build alignment across stakeholders and influence decisions without direct authority. Present product strategy, recommendations, tradeoffs, and outcomes to leadership teams. Required Qualifications 5+ years of product management experience delivering customer-facing, platform, SaaS, or technology products. 3+ years of experience in digital advertising with a specific focus on Display and Programmatic advertising. Experience with programmatic exchanges, SSPs/DSPs, campaign optimization, and automation is strongly preferred. Deep understanding of the programmatic landscape, including bidding strategies, yield optimization, viewability, attribution, conversion tracking, and AI-driven campaign management. Experience partnering directly with engineering teams to deliver products from concept through launch. Demonstrated ability to translate ambiguous business problems into clear product strategies and execution plans. Strong analytical and data-driven decision-making skills. Experience leading cross-functional initiatives across Product, Engineering, Data Science, and Go-to-Market teams. Excellent written, verbal, and stakeholder communication skills. Preferred Qualifications Experience with ad serving platforms (e.g., Google Ad Manager, Equativ, Xandr) and inventory packaging strategies. Experience optimizing Owned & Operated (O&O) inventory and working with creative display formats. Exp
Konteks Gaji
Posisi Product serupa di LokerDollar dibayar sekitar $215k/yr (kisaran $19.2k–342k/yr, dari 180 listing aktif).
Perekrutan di USA TODAY Co.
USA TODAY Co. punya 4 lowongan aktif lain di LokerDollar dan telah merekrut di sini sejak 13 Mei 2026 — di kategori Product, Operations, Marketing, Writing & Content.
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Pemberi kerja tidak menyatakan keterbukaan lokasi — cek langsung lowongannya
Pertanyaan yang sering diajukan
- Apakah Product Manager, Display Ads di USA TODAY Co. bisa dikerjakan remote?
- Ya, Product Manager, Display Ads di USA TODAY Co. bisa dikerjakan remote, tetapi perusahaan tidak menyebutkan negara mana saja yang boleh melamar. Cek deskripsi lowongan sebelum melamar.
- Jenis pekerjaan apa Product Manager, Display Ads di USA TODAY Co.?
- Posisi ini adalah pekerjaan full time.
- Bagaimana cara melamar?
- Klik tombol "Lamar" pada halaman ini untuk menuju halaman aplikasi resmi USA TODAY Co..
Jelajahi lebih lanjut
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