Director, Product Growth and Go-To-Market - Point of Care - Remote

Eden Prairie, Minnesota (United States) Overview In this role you lead the go-to-market for Optum's Point of Care Revenue Cycle portfolio, shaping positioning, market strategy, and commercial execution. You will convert market and customer insights into differentiated value propositions to drive pipeline, adoption, and growth. You work across functions to accelerate commercialization and expand value for customers. The role combines strategic leadership with hands-on execution in a large, matrixed healthcare technology organization. Compensation / Benefits comprehensive benefits package incentive and recognition programs equity stock purchase 401k contribution Responsibilities Lead end-to-end GTM strategy and execution for the Point of Care Revenue Cycle portfolio, aligning strategy, market opportunity, product roadmap, and commercial priorities Develop differentiated market positioning and value propositions across coding, CDI, charge capture, audit/compliance, analytics, and AI-enabled automation Define target markets, ICPs, buyer personas, priority use cases, and sales motions; translate insights into growth opportunities Create commercialization and launch plans for new capabilities with measurable success criteria and adoption plans Identify opportunities for portfolio expansion, bundling, and cross-sell to increase customer value Collaborate with Product leadership to translate roadmap priorities into commercial strategies Equip Sales with messaging, demonstrations, enablement materials, and training for portfolio positioning Partner across functions to remove barriers to commercialization and accelerate execution Drive adoption and expansion using customer feedback and market signals to refine GTM priorities Represent market voice internally to inform portfolio strategy and investments Support strategic customer engagements by articulating the executive-level value story and linking capabilities to broader solutions Provide strategic direction to the GTM team, set priorities, enable execution, and develop talent Key requirements 3+ years in product strategy, growth, commercialization, GTM, or related commercial leadership 3+ years of people leadership experience Experience developing and executing GTM strategies and translating opportunities into growth plans Point of Care Revenue Cycle expertise across coding, CDI, charge capture, revenue integrity, audit/compliance, analytics, and automation Experience defining market segmentation, ICPs, personas, value propositions, and competitive positioning Experience partnering with Product to translate capabilities into market-facing strategies Ability to navigate a large, matrixed organization and drive multi-stakeholder outcomes Strong executive communication and storytelling skills to translate complex information into a commercial narrative Ability to balance strategy with execution and accountability for results Willingness to travel 25-40% Preferred: 5+ years in product management/strategy/healthcare technology executive communication storytelling cross-functional collaboration go-to-market strategy market positioning customer segmentation and ICPs