Director, Marketing Insights & Systems - Virtual

Our Story At Alight, we believe a company's success starts with its people. Alight embraces values that come directly from our people - purposeful, human, united and growth-minded - reflecting our inclusive culture and promise that our clients expect. We are passionate about connecting purpose with impact. Alight empowers clients to build a healthier and more financially secure workforce by unifying the benefits ecosystem across health, wealth, wellbeing, navigation, and absence management. Our Benefits With a comprehensive total rewards package, Alight offers programs and plans that support your mind, body, wallet, and life. Benefits include health, dental and vision coverages starting Day One. Additionally, Alight colleagues enjoy wellbeing programs, retirement plans with contribution matching, generous time off, parental leave, continuing education, and career growth opportunities - all within a thriving global organization. Flexible Working So that you can be your best at work and home, we consider flexible working arrangements wherever possible. Alight has been a leader in the flexible workspace and "Top 100 Company for Remote Jobs" 6 years in a row. Great Place to Work Thanks to the work of every colleague, Alight has received multiple awards of recognition including "Great Place to Work" for the past 7 years and Fortune's "Best Companies to Work For." To learn more about our company culture and awards Click Here. We invite you to join our team! Learn more at careers.alight.com . About the Role The role combines enterprise leadership, commercial acumen, operational excellence, and AI fluency. Working across Marketing, Sales, Revenue Operations, Product Marketing, Customer Success, IT, Data, Finance, Security, Privacy, and Legal, this leader will oversee marketing systems, performance intelligence, revenue analytics, and AI-driven innovation that improves customer engagement, business decision making, pipeline visibility, revenue predictability, and marketing effectiveness. Key Responsibilities Marketing Systems, Technology & AI Strategy Establish and execute the vision and roadmap for marketing technology, data architecture, systems integration, and AI enablement. Own and optimize the marketing ecosystem, including CRM, marketing automation, account-based marketing, web, analytics, business intelligence, customer and data platforms, and AI-enabled capabilities. Identify, evaluate, implement, and scale AI solutions that improve productivity, insight generation, audience targeting, personalization, forecasting, lead management, and campaign effectiveness. Embed AI into the technology stack and analytics package through capabilities such as predictive insights, anomaly detection, natural-language analysis, scenario modeling, and recommended actions. Partner with IT, Data, Security, Privacy, Legal, and Sales Operations to ensure integrated architecture and responsible use of enterprise data and AI. Establish governance, human oversight, adoption standards, value measurement, and controls for marketing systems, data, and AI-enabled workflows. Marketing Insights, Analytics & Decision Intelligence Own the marketing measurement framework, analytics strategy, KPI architecture, and executive reporting roadmap. Lead development of dashboards, scorecards, forecasting models, attribution approaches, and recurring performance reviews. Translate customer, campaign, funnel, pipeline, revenue, and financial data into clear business insights and recommended actions. Build decision-intelligence capabilities using AI-assisted analysis, predictive analytics, anomaly detection, scenario analysis, and natural-language insights. Validate the accuracy, assumptions, limitations, bias, and business relevance of data and AI-generated outputs. Drive continuous improvement in marketing effectiveness measurement, ROI analysis, reporting adoption, and insight activation. Revenue Intelligence & Commercial Performance Partner with Revenue Operations, Sal