VP of Demand Generation

COMPANY OVERVIEW Deepgram is the leading platform underpinning the emerging trillion-dollar Voice AI economy, providing real-time APIs for speech-to-text (STT), text-to-speech (TTS), and building production-grade voice agents at scale. More than 200,000 developers and 1,300+ organizations build voice offerings that are ‘Powered by Deepgram’, including Twilio, Cloudflare, Sierra, Decagon, Vapi, Daily, Cresta, Granola, and Jack in the Box. Deepgram’s voice-native foundation models are accessed through cloud APIs or as self-hosted and on-premises software, with unmatched accuracy, low latency, and cost efficiency. Backed by a recent Series C led by leading global investors and strategic partners, Deepgram has processed over 50,000 years of audio and transcribed more than 1 trillion words. There is no organization in the world that understands voice better than Deepgram. COMPANY OPERATING RHYTHM At Deepgram, we expect an AI-first mindset—AI use and comfort aren’t optional, they’re core to how we operate, innovate, and measure performance. Every team member who works at Deepgram is expected to actively use and experiment with advanced AI tools, and even build your own into your everyday work. We measure how effectively AI is applied to deliver results, and consistent, creative use of the latest AI capabilities is key to success here. Candidates should be comfortable adopting new models and modes quickly, integrating AI into their workflows, and continuously pushing the boundaries of what these technologies can do. Additionally, we move at the pace of AI. Change is rapid, and you can expect your day-to-day work to evolve just as quickly. This may not be the right role if you’re not excited to experiment, adapt, think on your feet, and learn constantly, or if you’re seeking something highly prescriptive with a traditional 9-to-5. About the Company In a world full of noise, we choose to listen. As a foundational AI company, we're not just turning speech into text and vice versa, but turning conversation into understanding. Every voice becomes data, every pause becomes insights, and every interaction becomes smarter than the last. Deepgram isn't just processing language, because we're in the business of understanding better than before. Founded in 2015, Deepgram's voice-native foundation models—accessed through cloud APIs or as self-hosted/on-premises APIs—deliver unmatched accuracy, low latency, and competitive pricing. Having processed over 50,000 years of audio and transcribed over 1 trillion words, no organization in the world understands voice better than Deepgram. Today, 200,000+ developers and 1,300+ organizations build on Deepgram, which raised a $130M Series C at a $1.3B+ valuation and is consistently ranked a https://www.g2.com/categories/voice-recognitionG2 Leader in voice recognition and deep learning. Team Overview Voice is at an inflection point, and marketing is how the market finds out. This role owns Deepgram's demand-generation engine—the function that turns our voice-AI leadership into qualified pipeline and revenue. You’ll lead the strategy, performance, and execution of the company’s demand engine across integrated campaigns, paid media, web, events, and field. You’ll partner shoulder-to-shoulder with Sales and RevOps on the full funnel, grow and shape your team to accelerate our growth, and report to the CMO. We’ve got a huge opportunity, especially at the top of the funnel, and you’ll lead the charge in grabbing it Key Goals - Own the demand-gen → revenue engine end to end: set the strategy and grow marketing-sourced qualified pipeline - Build a repeatable, AI-native demand system that compounds, not a calendar of one-off campaigns and events - Concentrate spend where Deepgram wins: lift pipeline contribution from teams embedding voice at scale - Improve pipeline efficiency—bring cost-per-opportunity down while holding or improving lead quality - Tighten the experiment-to-learning loop: run structured experiments per quarter, each with a documented readout that changes the next bet - Partner with Sales and RevOps to lift lead → opportunity → closed-won conversion - Build and develop the team: hire, level, and grow an inclusive, high-performing revenue marketing org - Stand up attribution and reporting that gives the exec team and board a clear line of sight from spend to revenue Minimum Skills, Knowledge, & Capabilities - Operates AI-native: designs human+AI demand-gen workflows as the default operating mode, not occasional AI use - Builds systems that eliminate recurring work (campaign ops, lead routing, reporting) instead of re-solving them every quarter - Reasons from first principles: rebuilds a leaky funnel rather than spending more to scale it - Sets strategy and direction for a multi-team function and translates company goals into clear direction for the teams below - Develops and holds a team of managers and ICs accountable; owns results, hiring, and the bar for the function - Owns a budget and allocates it to the highest-leverage bets; goes deep where Deepgram wins rather than wide - Turns pipeline and revenue data into a clear, honest narrative for executives and the board - Owns the full revenue funnel cross-functionally (Sales, Product, RevOps) — not just top-of-funnel MQLs Preferred Qualifications (nice-to-have, not required) - 12 or more years of experience in B2B SaaS marketing, including senior leadership in growth/demand generation/revenue marketing - Has scaled marketing for a developer-first / API / technical B2B product - Has driven pipeline and revenue in both product-led and sales-led environments - Has built or owned an AI-native marketing workflow or system before, not just used AI tools occasionally - Fluency with a modern revenue-marketing and analytics stack (marketing automation, attribution, intent/ABM tooling) Our Values - Be You: bring your whole self and a different perspective; diverse viewpoints make our products better. - Be Curious: challenge the status quo, keep learning, and ask 'how might we?' instead of accepting limits. - Grow Together: push each other to do great work, treat feedback as a gift, and leave the drama out. - Do the Right Thing: act with integrity and candor, assume best intent, choose ethics over expediency. - Think Smart. Act Fast.: weigh the high-leverage options, decide, and move; no analysis paralysis. - Put the Customer First: listen with empathy, understand their goals, and let their success drive ours. We know the confidence gap and imposter syndrome can get in the way of meeting great candidates — so please don't hesitate to apply. We'd love to hear from you.