Upstream Product Manager

Headquarters: Georgia, United States Medisca is a global company leveraging strong partnerships to serve healthcare professionals across diverse wellness disciplines. Offering extensive and essential solutions - including pharmaceutical ingredients and service, mixing technology manufacturing, analytical testing, and education – Medisca is bridging the gaps in healthcare with an unwavering commitment to precision, innovation, and societal impact. The Upstream Product Manager is responsible for driving the front end of product innovation and strategy, translating market needs into actionable product opportunities and line extensions. This role leads the development of long-term product roadmaps, performs in-depth market and competitive analysis, and partners with cross-functional teams—including R&D, Engineering, Sales, and Marketing—to define requirements for new product development and extensions of existing lines. Acting as the voice of the customer during early-stage product planning. The Upstream Product Manager ensures that product concepts are both market-driven and commercially viable. They manage the entire lifecycle of new product introductions up to launch readiness, owning key deliverables such as business cases, pricing targets, and go-to-market inputs. The ideal candidate is both strategic and hands-on, playing a critical role in identifying white space opportunities, building strategic partnerships, and ensuring a steady pipeline of innovation and product evolution that aligns with company goals. The opportunity: Product Strategy & Road mapping Owns the 5-year new product roadmap for the portfolio. Develop and manage product roadmaps, ensuring alignment with business goals and customer requirements. Evaluate and prioritize new product opportunities, ensuring feasibility and alignment with Medisca’s strategic objectives. Lead the development and ownership of key strategic planning documents for the portfolio, including the Product Charter, Opportunity Assessment, and Business Case, to define the product’s vision, evaluate market potential, and justify investment decisions. Reviews potential expiring patents for early entrance into the market as a competitor. Complete internal documentation and works with the patent attorney for any innovative ideas that can be patented. Monitor and assess product portfolio for gaps, identifying areas for improvement and driving innovation. Perform market sizing, segmentation, and white space analysis to guide new product development. Customer & Market Insight (VOC) Analyze product data, voice of customer (VOC) information and market trends to identify and generate new business opportunities, define product requirements, and assess market development opportunities. Engage with customers and industry experts to gather insights and feedback for continuous product improvement. Participate in sales calls and visit customers when needed to gather feedback for new product additions. Identify and attend tradeshows that will help drive innovation, meet new potential partners, and understand industry trends. Product Development & Requirements Collaborate with cross-functional teams, including R&D, Engineering, Marketing, and Sales, to define product requirements and drive product development. Own the creation and maintenance of the Marketing Requirements Document (MRD) by gathering and consolidating input from cross-functional stakeholders (e.g., sales, regulatory, engineering, marketing, and R&D). This document defines the customer and market needs, product use cases, target user profiles, and required features, and serves as a foundation for guiding the product design and development process. Collaborates and owns the traceability matrix of customer requirements to design specifications with engineering or manufacturer. Provides pricing target for new products entering the portfolio. Ensure regulatory requirements and design inputs are captured early in product planning. Project Managemen