Product Marketing Manager

Dovetail is the Customer Intelligence Platform for the entire organization. We unify fragmented feedback from every touchpoint, including sales calls, support tickets, and research, into a single AI-powered intelligence layer that empowers every team to build, sell, and serve with confidence. Founded in 2017, we are a team of 100+ across our offices in Sydney and San Francisco, working with thousands of teams from Fortune 500 companies to the world’s most innovative startups. The best never guess. We help teams turn the noise of thousands of customer interactions into the signal required to move faster, prioritize better, and drive revenue. ABOUT THE ROLE As our Product Marketing Manager, you will partner with the marketing, product, sales, and customer success teams to bring Dovetail to market and shape how customers and prospects understand the value of our platform. This is a hands-on, high-leverage role for a builder. You will drive a clear set of outcomes across positioning, product launches, customer stories, webinars, blogs, video content, and competitive narrative by integrating AI into your daily craft. We are looking for someone who treats modern AI tools as a system to be designed, not a shortcut to be reached for, and who has the taste to know when the output is ready to ship. WHAT YOU’LL DO - Build repeatable, AI-powered marketing systems. You will design and operate the workflows, prompts, and tooling that let us produce content at a higher quality bar and at greater speed than a traditional product marketing function. You will partner closely with our engineering teams to ship internal tools and unlock automation in places a traditional product marketer cannot reach. - Direct AI to ship work with taste. You will set the quality bar and bring the editorial judgment that turns raw model output into copy that sounds like Dovetail. You will know when a draft is ready, when it is not, and what to change to close the gap. - Drive positioning and messaging across our product surfaces. You will manage the copy on our website, including persona and use case pages, comparison pages, blogs, and product pages, keeping our story sharp, opinionated, and consistent across every customer touchpoint. - Lead product launches end to end. You will partner with product, design, marketing, and engineering on launch planning, then execute across channels including blog, email, social, sales enablement, and web, so every release lands with impact. - Build the customer story library. Alongside the brand and content team, you will ship a steady cadence of customer stories, from named case studies of our most strategic accounts to a wider library of anonymized stories. You will run the work end to end: identifying the story, interviewing the customer, and shipping the asset. - Sharpen our competitive narrative. You will manage our competitive positioning and displacement messaging, equip sales with battlecards and objection-handling material, and feed wins and losses back into our positioning. - Enable our go-to-market teams. You will arm sales and customer success with the assets, talk tracks, and proof points they need to win deals and drive expansion, and partner closely with the SDR team on outbound content and campaigns. SKILLS AND EXPERIENCE - Taste. A high editorial bar across formats, with a portfolio that demonstrates clarity, voice, and judgment, including website copy, blog, customer stories, and sales collateral. You can articulate why a piece of work is good or bad, and you hold others to the same standard. - AI fluency as craft. Hands-on with modern AI tools such as Claude or ChatGPT, with concrete examples of workflows you have designed and improved over time. You see AI as a system to operate, not a button to press, and you know how to direct it to produce work that meets your standard. - A systems builder. Comfortable partnering with engineers to ship internal tools, prompts, and automation. You think in feedback loops and repeatable processes, not one-off deliverables. - Strong video producer. You record your own demos, walkthroughs, and short customer facing content. The team moves faster because you're making it, not briefing someone else. - Strong product marketing fundamentals. A track record of bringing products to market: positioning, launch, narrative, and enablement. You can do the work, not just review it. - Hands-on in the weeds. You write the page, conduct the interview, build the deck, and ship the asset, rather than waiting for a brief. - A strong cross-functional collaborator across product, sales, customer success, design, and engineering. - Bias to action. You would rather ship a strong draft and iterate than wait for perfection. ABOUT YOU You sweat the details. You care about words. You can hold a clear point of view, and stay humble when the evidence changes your mind. You would rather drive the outcome of a single page that performs than the volume of a content calendar. You will thrive here if you want to compound your craft with AI, rather than defend a pre-AI way of working. WHY YOU'LL LOVE IT HERE We hire smart people and look after them well! Here's the deal: 📈 Equity for everyone. Competitive base salary plus options, so every builder is aligned on long-term impact. 🏢 A place to do your best work, wherever you are. Our Sydney office is built for in-person first collaboration. Our US team runs on a flexible remote setup. Either way, you've got what you need. 🤝 Built in connection. Join a Doveclub, bond with your team regularly, and celebrate the small wins, big milestones, and cultural moments with the whole company. 📚 Learn and thrive. Flexible L&D and wellness benefits, choose between a generous $3000 L&D allowance, or up to $1000 on wellness. 🌴 Time to recharge. Four weeks of accrued leave, floating public holidays, and gifted bonus Kit Kat days sprinkled throughout the year. 🌍 Four weeks from anywhere. Up to four weeks a year doing your job from anywhere in the world. Split it up or use it all at once. 🍼 Generous parental leave. We offer 20 weeks for primary caregivers, 12 weeks for secondary caregivers, plus return-to-work support. 🎉 Four weeks at four years. Four years is a long time in tech, and we value loyalty. Take an additional four weeks off to reset and recharge. 🩺 Stellar US benefits. Comprehensive health, dental, vision, 401(k), and more through Sequoia. At Dovetail, we're building a place where every team member feels supported and valued. We celebrate individualism and want you to show up as your authentic self every day. It’s no secret that diversity builds the best teams, large or small, so we highly encourage applications from people who identify as part of an underrepresented group. On AI: We expect candidates to already be embedding AI into their day-to-day work. We look for people who are thoughtful and pragmatic in how they use AI—knowing when to leverage it, how to direct it effectively, and how to apply it to improve the quality, speed, and impact of their work.