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Product marketing lead

Bangun strategi go-to-market untuk produk baru di Writer

Sebagai Product Marketing Lead di Writer, Anda akan mengembangkan strategi go-to-market untuk produk baru dan fitur di aplikasi Core. Anda akan bekerja sama dengan tim produk, penjualan, dan pemasaran untuk mempromosikan fitur baru kepada pelanggan dan memastikan adopsi yang sukses. Writer adalah platform AI perusahaan yang digunakan oleh perusahaan Fortune 500 seperti Mars, Marriott, Uber, dan Vanguard.

Kenapa Menarik?

Bergabung dengan perusahaan yang berkembang pesat dan memiliki pelanggan besar seperti Mars dan Uber

Tanggung Jawab Utama

  • Membangun strategi go-to-market untuk produk baru dan fitur di aplikasi Core
  • Mengembangkan pesan dan materi penjualan yang jelas untuk tim penjualan
  • Mendorong adopsi produk dan fitur melalui komunikasi pengguna
  • Melakukan riset pasar dan intelijen kompetitif untuk memastikan diferensiasi produk
  • Bekerja sama dengan tim produk, pemasaran, dan penjualan untuk peluncuran produk

Persyaratan

  • Pengalaman dalam product marketing di perusahaan teknologi
  • Kemampuan untuk menerjemahkan fitur teknis menjadi nilai bisnis yang jelas
  • Pengalaman dalam riset pasar dan intelijen kompetitif
  • Kemampuan untuk bekerja sama dengan tim produk, penjualan, dan pemasaran

Skills Wajib

product marketingcompetitive analysismarket researchcommunicationstrategy

Konteks Indonesia

Overlap Jam Kerja:
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Deskripsi asli dari Ashby Job Boards

🚀 About WRITER WRITER is where the world's leading enterprises orchestrate AI-powered work. Our vision is to expand human capacity through superintelligence. And we're proving it's possible – through powerful, trustworthy AI that unites IT and business teams together to unlock enterprise-wide transformation. With WRITER's end-to-end platform, hundreds of companies like Mars, Marriott, Uber, and Vanguard are building and deploying AI agents that are grounded in their company's data and fueled by WRITER's enterprise-grade LLMs. Valued at $1.9B and backed by industry-leading investors including Premji Invest, Radical Ventures, and ICONIQ Growth, WRITER is rapidly cementing its position as the leader in enterprise generative AI.   Founded in 2020 with office hubs in San Francisco, New York City, Seattle, Austin, Chicago, and London, our team thinks big and moves fast, and we're looking for smart, hardworking builders and scalers to join us on our journey to create a better future of work with AI. 📐 About the role Writer is the enterprise AI platform for agentic work, purpose-built for the Fortune 500 — and our platform is expanding fast. As a product marketing lead, you'll own the go-to-market strategy for new products and features in our Core app, helping prospects understand how WRITER empowers marketing and sales teams to transform their work, and driving new feature adoption among current customers. You'll sit at the intersection of product, sales, and marketing — translating complex platform capabilities into crisp messaging that resonates with enterprise buyers. 🦸🏻‍♀️ What you’ll do - Own end-to-end product marketing for WRITER Agent and other key features of our core app, including positioning, messaging, launch strategy, and competitive differentiation – translating new agentic capabilities into clear enterprise value - Partner with product, demand generation, content, comms, and customer marketing teams to drive go-to-market for product and feature launches - Translate product investments into sales-ready narratives, partner with sales enablement to educate the field, and develop assets — pitch materials, one-pagers, objection-handling guides — that equip the field to sell our latest innovations - Drive product and feature adoption through regular user communications and programs - Conduct ongoing competitive intelligence and market research to sharpen differentiation against both point solutions and broader AI platforms - Collaborate with cross-functional marketing partners to ensure consistent product messaging across the buyer journey ⭐️ What you need - 6+ years of product marketing experience, or 3+ years of product marketing experience paired with 5+ years in a related field (e.g. sales enablement, customer success, customer education, or product management), in a B2B SaaS environment - AI native mindset with proven experience using agentic AI to automate GTM workflows - Proven track record of bringing complex products to market with clear, compelling positioning for both technical and business audiences - Strong sales enablement instincts — you know how to build narratives and assets that actually get used in the field - Experience working cross-functionally with Product, Sales, and Customer Success in a fast-moving environment - Excellent written communication - Experience or familiarity with the enterprise AI or agentic AI landscape is a strong plus 🍩 Benefits & perks (US Full-time employees) - Generous PTO, plus company holidays - Medical, dental, and vision coverage for you and your family - Paid parental leave for all parents (16 weeks) - Fertility and family planning support - Early-detection cancer testing through Galleri https://www.galleri.com/partner/writer - Flexible spending account and dependent FSA options - Health savings account for eligible plans with company contribution - Annual work-life stipends for: - Wellness stipend for gym, massage/chiropractor, personal training, etc. - Learning and development stipend - Company-wide off-sites and team off-sites - Competitive compensation, company stock options and 401k WRITER is an equal-opportunity employer and is committed to diversity. We don't make hiring or employment decisions based on race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other basis protected by applicable local, state or federal law. Under the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. By submitting your application on the application page, you acknowledge and agree to WRITER's Global Candidate Privacy Notice https://writer.com/legal/candidate-privacy-notice/.

Konteks Gaji

Posisi Marketing serupa di LokerDollar dibayar sekitar $186.9k/yr (kisaran $13.4k–500k/yr, dari 288 listing aktif).

Perekrutan di Writer

Writer punya 4 lowongan aktif lain di LokerDollar dan telah merekrut di sini sejak 10 Jul 2026 — di kategori Marketing, Legal & Compliance, Sales & Business Development, Engineering.

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Perusahaan
Writer
Gaji
Tipe Lowongan
full time
Lokasi
Remote
Kategori
Level
senior
DipostingFreshTerverifikasi
20 Agu 2026

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Apakah Product marketing lead di Writer bisa dikerjakan remote?
Posisi ini berlokasi di Remote. Detail remote/onsite ada di deskripsi lowongan.
Berapa gaji untuk Product marketing lead di Writer?
Rentang gaji yang tercantum untuk posisi ini adalah $144k–240k/yr.
Jenis pekerjaan apa Product marketing lead di Writer?
Posisi ini adalah pekerjaan full time.
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