Integrated & Growth Marketing Lead (Sr. Manager)

ABOUT SEMGREP Semgrep, the leader in code security for builders, empowers invention without friction. Teams catch, flag, and fix real issues before they ship, powered by security that learns as they build. Semgrep secures code as it’s written and provides guardrails that pave the road for developers to move fast and stay secure. Built for builders and trusted by security, Semgrep lives where developers work, delivering fixes without breaking flow, and giving security teams visibility, control, and confidence. Semgrep gets smarter as you build, with AI that learns your context to cut false positives and prioritize reachable vulnerabilities, validated by 95% of security reviewers across 6M+ findings. Semgrep makes zero false positives a reality with AppSec teams triaging 80% fewer false positives across Code and Supply Chain, dramatically shrinking the backlog. Founded in San Francisco and backed by Menlo Ventures, Felicis Ventures, Lightspeed Venture Partners, Redpoint Ventures, and Sequoia Capital, Semgrep is recognized by Gartner in Application Security Testing and is trusted by leading organizations, including Vanta, Lyft, and Dropbox. Learn more at semgrep.dev http://semgrep.dev. ABOUT THE ROLE Semgrep is hiring a Head of Growth & Integrated Marketing to own how we take our story to market and convert it into pipeline, and ultimately revenue. You'll lead a team of 7 across Integrated Campaigns, Lifecycle, Web Development, and Product Led Growth (PLG), serving as the connective tissue between brand, content, product, sales, and data analytics teams. This is a high-ownership and visibility role for someone who thinks in systems, moves with precision, and is on the career path to running a marketing department. WHAT YOU'LL OWN - Lead and develop a cross-functional team of 7 spanning campaign management, lifecycle/email, web, and PLG growth marketing - Drive integrated campaign strategy across paid, owned, and earned channels — aligned to pipeline targets and business priorities - Own full-funnel performance tracking: channel-level cost-per metrics, funnel conversion rates, and investment-to-return analysis - Partner closely with Brand, Security Advocacy/Content, Marketing Ops, Data Analytics, and Sales leadership to ensure programs are tightly integrated and well-resourced - Serve as the campaign foundation for Partner Marketing and Field — building the core plays and assets that get amplified through partners and adopted across target accounts and regional motions - Build the operating rhythm for campaign planning, execution, and retrospectives — including sprint-based GTM activation - Support career growth for both traditional campaign marketers and more technical team members (web dev, growth engineering) - Translate marketing performance into executive-ready narratives for finance, sales, and leadership stakeholders ABOUT YOU - 10–15 years of B2B marketing experience, with meaningful time in demand gen, integrated campaigns, or revenue marketing; we care more about the pace and scope of what you've owned than years on a resume, and strong startup or high-growth experience can absolutely compress that timeline - Proven track record managing multi-discipline marketing teams (campaign, lifecycle, web, and/or growth) - Equal parts analytical and strategic: you're as comfortable in a Salesforce dashboard or attribution model as you are in a campaign brief - Deep fluency in funnel metrics, MQLs, pipeline contribution, CAC, CPL by channel, conversion rates, and the ability to connect them to business outcomes - Experience marketing to technical audiences. You understand how developers, AppSec engineers, and security practitioners evaluate products and you know how to earn their trust - High emotional intelligence and the range to build genuine relationships across a wide variety of personalities and working styles, from creative and brand-oriented teammates to data-driven ops and sales stakeholders - An AI optimist who actively looks for ways to use AI to eliminate friction, from project management and campaign workflows to reporting and content production - Experience working in or alongside PLG or product-led growth motions is a plus - Ambition to grow into a VP Marketing or Marketing Leadership role OUR STACK Marketo · Salesforce · Snowflake · Metabase · Asana · Slack · Python/JS · dbt · Zapier/Make · Cursor/Claude · Git · REST APIs COMPENSATION The estimated starting annual salary range for this position is $151,00 to $189,000 USD. The actual base salary will be determined based on a number of factors, which may include job-related skills, relevant experience, qualifications, location, internal equity, and market data. In addition to base salary, total compensation may include equity, variable compensation, and benefits. We view equity as a meaningful part of our compensation philosophy and a way for employees to share in the long-term value they help create. Compensation ranges are reviewed regularly and may be adjusted as the role, individual performance, or market conditions evolve. Please note that the range listed is for someone based in the San Francisco Bay Area. WHAT WE OFFER (FTE ONLY) Our goal is to competitively and fairly compensate every Semgrep employee with a system that equally rewards those who are vocal and those who are less comfortable making demands during the final steps of the hiring process. To that end, we generate internal compensation bands that are used when discussing and negotiating salaries. We update these based on market data to make sure they’re above the average for comparable roles. We invest in our employees’ well-being and long-term success through a competitive, market-aligned benefits program that meets or exceeds local market standards across all of the regions in which we hire. Benefits offerings vary by location to reflect local requirements and norms. For more detailed, location-specific information, please visit Semgrep Benefits https://www.notion.so/semgrep/Semgrep-Benefits-1593009241a88029bd7edf1fed1dfde2. WHO WE ARE We bring together people from a wide range of backgrounds and disciplines—from physics and philosophy to formal methods research and full-fledged corporations. We’re new parents and new grads, dog lovers and dogfooders. We get together often to bike, bake, and meet up in parks. In our interactions, we believe respect and honesty go hand in hand, and prioritize both. Semgrep is an equal-opportunity employer seeking a diverse range of backgrounds. We value who you are — including your cultural heritage, your socioeconomic status, your age, your race, your gender, your sexual orientation, your disabilities. We value what’s vitally important to you — your family, your religion, your politics. We value what you love in this world — your music, your weekend pursuits. We believe in welcoming varied professional backgrounds, educations, and interests. If you’re exceptional in your role, believe in Semgrep’s mission, and treat Semgrep’s values as your own, you belong here. Please Note: For US-based roles open to remote work, we are currently able to hire employees in the following states only: Arizona, California, Colorado, Connecticut, District of Columbia, Florida, Georgia, Illinois, Maryland, Massachusetts, Michigan, Missouri, Nebraska, New Jersey, New York, North Carolina, Oregon, Tennessee, Texas, Virginia, Washington, and Wisconsin.