Field Marketing Specialist

Headquarters: United States URL: http://coloplast.com The Field Marketing Specialist (FMS) is responsible for supporting the local awareness and adoption of Coloplast products through the deployment and execution of the Coloplast Guided Support Programs designed to help navigate and advance movement through the patient journey. This person will work with strategic accounts and ancillary staff, to adopt and successfully implement the Coloplast Guided Support Programs within their respective practices. Major Areas of Accountability Serves as a project manager to oversee adoption, implementation, site activation and ongoing follow-up for specific marketing programs to the selected target list of accounts Trains target account and ancillary support staff on roles and responsibilities of Coloplast programs to include, program logistics, call patterns, incoming call support, call transfers to key departments, surgery scheduling support, insurance verification and other offerings Tracks and reports standardized program metrics to Marketing Develops and maintains relationships with HCPs and key practice/office staff. This includes existing customer base as well as identifying new targets Assists with and serves as project manager for the creation and updating of marketing materials as needed and any for upcoming program launches Tests new program materials and provides feedback to Marketing team Gathers and reports on customer intelligence and feedback to Marketing and Sales teams Applies analytics and strategy to the role and to each account by being metric-driven and by drawing insight from complex marketing data Conducts business to the highest ethical and professional standards; complies with applicable laws and regulations, the Advamed Code of Ethics on Interactions with Healthcare Professionals, and company policies Travels to meet with and train HCPs, and customer representatives (in health care facilities and other venues) to discuss marketing initiatives and other duties in the job Communicate regularly with sales team and sales management to align on strategic targets and goals Ability to communicate directly with patients if required Collaborates with internal and other field marketing teams such as Reimbursement and Benefits and Guided Support Specialists This role will not be directly responsible for case coverage, territory sales planning, competitive conversion, clinical support, or any sales related responsibilities Coloplast employees are required to conduct business to the highest ethical and professional standards; comply with applicable laws and regulations, the MedTech Code of Conduct, and company policies. Other job duties as assigned Basic Qualifications BA or BS degree 3+ years of medical tech experience with proven success Entry level field marketing skills required Reporting, strategic planning and project management skills at account, regional and national level Strong business acumen and analytical skills Knowledge of current and new healthcare industry trends, technologies, competitors and in the market Pro-active; high-performance and results orientation Personifies Coloplast Mission, Values and Vision as well as Coloplast Leadership Principals Ability to travel including overnights and weekends, driving and domestic flights up to 75% At Coloplast, we believe in recognizing and rewarding the contributions of our employees. Our total rewards package is designed to support your well-being, foster your professional growth, and ensure a healthy work-life balance. Here is some of what you can expect: Health and Wellness: Comprehensive medical, dental, and vision insurance plans to keep you and your family healthy. Plus, access to company sponsored wellness programs and mental health resources, paid leave of absence for qualifying events and generous paid parental leave for both birthing and non-birthing parents. Financial Security: A competitive 401(k) plan with company match that vest immediately, financial p