Demand Generation Manager

ABOUT ASTRA Astra is building mission-critical infrastructure for moving money at scale. Our platform processes billions in annual transaction volume with 99.9%+ uptime, powering real-time transfers, bank debits, card disbursements, and complex financial compliance systems. We provide APIs and automation tools that enable businesses to move money programmatically while maintaining strict regulatory requirements. THE ROLE As Astra's first Demand Generation Manager, you will be at the center of how we bring our payments infrastructure to market. This is an opportunity to run integrated campaign strategy and execution in support of pipeline growth. You will own the planning, orchestration, and performance of campaigns built to generate pipeline for the business, across LinkedIn, email, ABM, and field. You will translate our content, events, and product launches into cohesive, cross-channel campaigns that align marketing, sales, and customer goals. Drawing on an existing library of whitepapers, ebooks, and case studies, your focus will be turning what we've built into demand, and creating the campaign-level assets, ad copy, nurture sequences, and social posts, that carry those campaigns to market. As the connective tissue across teams, you will make sure campaigns are tightly integrated, well-timed, and optimized for business impact. This role is perfect for someone with the marketing expertise to drive results today and the initiative to run campaigns independently, from plan to pipeline. You’ll take a goal, scope the approach, and run with it. WHAT YOU’LL DO - Campaign Strategy & Execution: Plan and run multi-channel demand campaigns, including paid social, LinkedIn, organic, email, and field, that convert Astra's content and positioning into qualified pipeline. - Account-Based Marketing: Build and manage a tier-one target account program, coordinating account-level campaigns and personalized outreach in partnership with sales. - Campaign Operations: Help evaluate, select, and build out the marketing tools and systems we need as the function scales, including automation and reporting. - Pipeline Reporting: Track and report on marketing-sourced pipeline, conversion rates, and cost per opportunity, and use that data to prioritize where to invest next. - Content Activation: Partner with Product Marketing to turn existing whitepapers, ebooks, case studies, and partner content into campaigns that drive measurable demand. - Experimentation: Test new channels, offers, and messaging angles, and scale what works while retiring what doesn't. WHAT WE’RE LOOKING FOR Requirements - 3-5 years of demand generation or growth marketing experience, ideally at a fast-growing B2B SaaS or fintech company. - Experience running account-based marketing programs, including account selection and coordinated multi-channel campaigns. - Strong campaign copywriting skills, able to write ad copy, nurture emails, and social posts that convert. - CRM proficiency, including building nurture workflows, campaign reporting, and pipeline tracking. - Comfort evaluating, selecting, and standing up new marketing tools and systems as the function scales, not just working within an existing stack. - Proven ability to build and report on a pipeline funnel, from campaign through to marketing-sourced opportunity. - Deep understanding of B2B buyer journeys, with a track record of building repeatable, scalable demand engines. - Experience working cross-functionally with sales to align campaigns to pipeline goals. - Ability and willingness to travel up to ~15% annually Education - Bachelor's degree in Marketing, Business, Communications, or a related field Technical Skills - Demand Gen Fundamentals: Funnel building, multi-channel campaign management, and conversion optimization. - ABM Strategy: Account selection methodology, buying committee mapping, and personalized campaign design. - Marketing Technology: CRM proficiency, plus the initiative to help evaluate and build out marketing automation as the function grows, covering campaign execution, reporting, and attribution. - Data-Driven Mindset: Comfort defining and tracking pipeline metrics and using data to guide where to invest next. - Payments Curiosity: Willingness to learn the payments ecosystem (ACH, RTP, card networks) well enough to identify and target the right buyers and accounts. Preferred Experience - Fintech or Infrastructure Marketing: Previous work marketing B2B fintech products, payment APIs, or developer-focused infrastructure platforms. - Sales Partnership: Experience partnering with sales to align on target accounts and coordinate campaigns, particularly in an ABM context. - Paid Media: Hands-on experience managing paid social and LinkedIn campaigns, including budget, targeting, and optimization. - Marketing Automation: Experience building and scaling email nurture programs and lifecycle campaigns in a marketing automation platform. - Product Marketing Collaboration: Working with product marketing to turn positioning, launches, and content into campaigns that drive pipeline. - Startup Experience: Building marketing functions from the ground up in high-growth environments where you wore multiple hats. WHY THIS ROLE MATTERS As our Demand Generation Manager, you’ll run the campaigns that connect Astra’s story to the customers who need to hear it. Every campaign, every touchpoint, and every qualified opportunity depends on reaching the right buyers with the right message at the right time. Your work will: - Generate the qualified pipeline that fuels Astra's growth and gives sales a steady flow of the right opportunities. - Turn our content, launches, and events into coordinated campaigns that reach and convert high-value accounts. - Build the repeatable campaigns and programs that support Astra’s go-to-market motion. WHAT WE OFFER - Competitive compensation with equity in a growing fintech company. - Remote-first culture with flexible working arrangements - Small team, big impact — your work directly supports Astra’s ability to scale responsibly - Professional growth in a high-impact role, with the autonomy to run demand and ABM and sharpen your craft as the function scales. - Mission-driven — build infrastructure that powers financial innovation while meeting the highest regulatory standards REMOTE WORK AND CULTURE Astra is a remote-first company hiring only within the U.S. We value thoughtful collaboration, clarity, and initiative. We’re proud to be an equal opportunity employer and are committed to building a diverse and inclusive team. HOW TO APPLY If you're a data-driven marketer who thrives on turning campaigns into pipeline, we'd love to hear from you. - Please submit: 1. Resume highlighting relevant demand generation and account-based marketing experience 2. Brief cover letter (300 words max) answering: "What's a demand gen or ABM program you're most proud of, and why did it work?" 3. An example of a campaign or program you've built, including how you measured success