Campaign Manager

Sonatype is the software supply chain security company. We provide the world’s best end-to-end software supply chain security solution, combining the only proactive protection against malicious open source, the only enterprise grade SBOM management and the leading open source dependency management platform. This empowers enterprises to create and maintain secure, quality, and innovative software at scale. As founders of Nexus Repository and stewards of Maven Central, the world’s largest repository of Java open-source software, we are software pioneers and our open source expertise is unmatched. We empower innovation with an unparalleled commitment to build faster, safer software and harness AI and data intelligence to mitigate risk, maximize efficiencies, and drive powerful software development. More than 2,000 organizations, including 70% of the Fortune 100 and 15 million software developers, rely on Sonatype to optimize their software supply chains. You will be responsible for strategically developing cross-functional marketing campaign programs. At the intersection of branding, marketing, sales, analytics, and product marketing, this integral role will help define and implement end-to-end campaigns that drive growth in new logo acquisition and expansion. If you've got a passion for results, expertise in synthesizing multiple inputs and operate with a data-driven marketing approach, we're looking for you! We're looking for a commercially minded B2B Campaign Manager who has experience building and executing integrated demand generation programmes within enterprise technology. You'll ideally come from cybersecurity, application security, DevSecOps, developer tools, cloud infrastructure, software engineering, AI, enterprise software or a similarly complex technology environment where multiple stakeholders influence buying decisions. Experience marketing into large enterprise organisations, particularly Global 2000 customers or regulated industries, will set you apart. We value candidates who have helped shift organisations from product-led to platform-led messaging, understand account-based marketing principles, and enjoy partnering closely with Sales to create pipeline rather than simply generate leads. Experience from competitors or adjacent organisations such as JFrog, Snyk, GitHub, GitLab, Mend, Black Duck, Checkmarx, Veracode, Palo Alto Networks, Wiz, CrowdStrike, Datadog, HashiCorp, Docker, Red Hat, Atlassian, Microsoft, Google Cloud, AWS or other enterprise infrastructure and security companies would be highly relevant, but we're equally interested in exceptional marketers who have operated in similarly technical, high-growth B2B environments. What you'll do: Integrated Growth Mindset: Lead all aspects of strategy, development, execution, and optimization for full-funnel global campaigns - connecting with new users, paid accounts and users, and paid ingests. Planning, coordination and execution of strategies and tactics, coordinated across sales, customer success and marketing to activate campaigns and achieve business outcomes; this will entail hands-on execution of, participation in, regional events, forecast calls, content development Develop detailed creative brief for each campaign and program initiative that includes design direction, copywriting, targets, segmentation, content, goals, etc. Support the development of campaign outreach strategies by audience and segment to identify appropriate communication vehicles and channel mix to support coordinated campaign objectives and performance targets. Strategic planning and collaboration: Coordinate with cross-functional teams (PMM, Analytics, MOPs, Brand, Creative, Comms, Content, Field Marketing, Sales, agencies, Partners, etc.) to develop impactful strategies/campaigns. Build innovative content and user experience to drive key business results. Reporting and optimization: Measure and report on campaign results to distill learning and insights and socialize with busi