AI Native Performance Marketing Manager – In-House MarTech Video SaaS

Headquarters: Austin, TX URL: https://vidalytics.com If you love running ads, scaling winners, and turning tiny tests into explosive results — and you want to do that at a SaaS company built for performance marketers — keep reading. We’re Vidalytics.com, a video hosting platform made for Video Sales Letters (VSLs), used by top direct response and performance marketers. Videos hosted on Vidalytics have sold over $5.7 Billion. We aren’t some brand-awareness fluff factory — we’re ROI or die. Clients include: VShred • Frank Kern • USCCA • Jon Benson • Primal Health • Brendon Burchard • Performance Golf • Todd Brown • Perry Belcher • Entrenation • Mike Dillard • Trugenics • Chris Haddad • And even bigger / better known brands that are under NDA What You’ll Be Doing (Job Tasks) (Skills to pay the bills) Own ROAS and all key ad performance metrics. Run performance campaigns primarily on Meta (Facebook/IG), Google / YouTube and / or Linkedin Own campaign performance from click to conversion — not just the ads, but how they convert. Collaborate with copywriters, designers, and the CRO team to improve landing pages and funnel flows. Help shape our creative + funnel testing roadmap. Analyze weekly data and provide insights that inform copy, creative, and targeting. Create and test ad creatives yourself and collaborate with internal creative team. Own the messaging strategy for VSL funnels and collaborate with copywriters to optimize conversions. Track results obsessively — CAC, CTR, CVR, ROAS, LTV. Manage creative testing lifecycle (hooks, angles, CTAs, formats). Ensure accurate tracking: Meta Pixel, Google Tag Manager, 3rd party + custom tracking. Set up and optimize TOF / MOF / BOF campaigns. Run ads to different funnel types: trials, info, book-a-call, etc. Plan and test new acquisition channels where it makes sense (Google Search, YouTube, LinkedIn, etc.) with an eye toward scalable ROI. Requirements You’ve been running Meta Ads for at least 2 years, with budgets at or above $15k/month. Ideally much higher. You’re AI Native, you’re a fullstack swiss army knife of marketing with AI Agents, LLMs and Claude Code. You are always testing the latest tools. You think in ROAS, CAC, LTV, and know how to move those metrics. You have a strong direct response mindset — you care about leads and conversions, not vanity metrics. You understand audience segmentation, behavioral retargeting, and creative hypothesis testing frameworks. You’re experienced with tracking and attribution — Meta Pixel, CAPI, UTM setup, etc. You’ve worked with or in SaaS, info products, or high-ticket offers. You can collaborate tightly with a creative team to move fast and test constantly. Your working hours need to have a strong overload w/ Eastern US time zone. Can discuss further. Nice-to-have (Not required, but a plus) Robust experience with Google Search, YouTube, or LinkedIn ads. Can build both low-spend, high-ROI retargeting campaigns and high-spend prospecting campaigns. Familiarity with CRO is a plus — though we’re hiring a dedicated CRO specialist. That might include funnel auditing, test planning, or executing split tests. Who You Are (Personality Type) You’re, like, supah smart. You’re detail-oriented but pragmatic — you care about precision in tracking, copy, and creative testing, but you don’t get stuck in perfectionism. You move fast. You ship tests, learn from the data, and launch again — not because someone is telling you to, but because it’s how you think. You think in terms of hypotheses and outcomes — not just tasks. Zero culture of checkmarks. You love data — ROAS, CAC, LTV, CTR, CVR — and you let it lead your decision making. You’re curious and ask great questions. You wonder: “What’s the LTV impact of this change to the TOF landing page?” You’re a clear communicator, open to direct feedback, and comfortable giving it too. You work well cross-functionally, especially with copy, design, dev, and PMs. You’re comfortable owning performance and speaking c