Sales Manager Resume Examples & Templates

4. Cover letter for a Sales Manager

Cover Letter Tips for a Sales Manager Role

A strong cover letter opens with why you are excited about the specific company and role. In the body, connect 2–3 of your most relevant achievements directly to requirements in the job posting. Close by asking for an interview and expressing readiness to discuss your experience. Keep it under 300 words.

5. Mistakes to avoid in a Sales Manager resume

Common Sales Manager Resume Mistakes to Avoid

• Listing duties instead of achievements — describe impact, not job description text.
• Generic objective statements — replace with a targeted professional summary.
• Missing remote-work signals — add "(Remote)" to roles you worked remotely.
• Inconsistent formatting — mismatched fonts and spacing signal carelessness.
• No keywords from the posting — ATS systems reject resumes that don't match role-specific language.

7. Key takeaways for an outstanding Sales Manager resume

Key Takeaways for Your Sales Manager Resume

• Lead with a results-oriented summary.
• Quantify every achievement — percentages, user counts, and cost savings matter to recruiters.
• Align each bullet with keywords from the remote role you're targeting.
• Keep formatting clean and ATS-friendly.
• Customize your objective or headline for each application to show genuine interest.