Senior UX Researcher
Lead foundational product and brand research projects to shape GitLab's offerings
Lead foundational, problem validation, and strategic research projects across product areas and beyond. Drive both brand and product research, including buyer persona development, brand perception studies, and digital experience evaluation. Partner with Product Design, Product Management, Brand, and Marketing teams to influence what GitLab builds and how it communicates its value to users.
Why This Role?
Work across both brand and product research with real influence on enterprise developer tools and DevOps workflows
Key Responsibilities
- Lead foundational, problem validation, and strategic research projects
- Drive brand research including buyer persona development and brand perception studies
- Conduct product research and digital experience evaluations
- Partner with Product Design, Product Management, Brand, and Marketing teams
- Influence design and business decisions through research insights
Requirements
- Experience running foundational product studies
- Experience conducting brand perception and buyer mindset research
- Ability to partner with cross-functional teams including Product and Marketing
- Skills in strategic research that influences design and business decisions
Required Skills
Keywords
View Original Description from The Muse
Original description from The Muse
GitLab is the intelligent orchestration platform for DevSecOps. GitLab enables organizations to increase developer productivity, improve operational efficiency, reduce security and compliance risk, and accelerate digital transformation. More than 50 million registered users and more than 50% of the Fortune 100* trust GitLab to ship better, more secure software faster. The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact. GitLab is where careers accelerate, innovation flourishes, and every voice is valued. Our high-performance culture is driven by our values and continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems. Co-create the future with us as we build technology that transforms how the world develops software. * Fortune 500® is a registered trademark of Fortune Media IP Limited, used under license. Claim based on GitLab data. Fortune 100 refers to the top 20% ranked companies in the 2025 Fortune 500 list, published in June 2025. Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of GitLab. About the role We're looking for a Senior UX Researcher who brings rigour and curiosity to both product and marketing research. Someone who's as comfortable running foundational product studies as they are digging into brand perception, buyer mindsets, or how a marketing site actually works for the people using it. This is strategic, high-visibility work — you'll partner with Product Design, Product Management, Brand, and Marketing to shape what we build and how we tell the world about it. What makes this role unique: Work across both brand and product research, with real influence on each Research enterprise developer tools and DevOps workflows — including AI-powered features built for developers Fast-paced environment where research directly influences design and business decisions Be part of a team of talented, experienced researchers who genuinely invest in each other's growth What you'll do Lead foundational, problem validation, and strategic research projects across your assigned product areas and beyond Drive both brand and product research — including buyer persona development, brand perception studies, and digital experience research — that directly informs positioning and messaging Be the expert on the users within your area of coverage: their behaviours, pain points, workflows, and goals Make connections across research initiatives, surfacing macro insights that no single study could reveal on its own Build trusted relationships with Product Design, Product Management, Brand, and Marketing counterparts, guiding them to the right research approach Advocate for and socialise actionable insights in a clear and compelling way that increases empathy across the organisation Independently drive research prioritisation across stage groups, balancing impact, product direction, and company objectives Mentor other researchers and actively shape how the Experience Research team works, through process iteration, documentation, and peer reviews What you'll bring Empathetic, curious and open-minded Deep mixed-methods research experience across qualitative and quantitative methods A track record in both product research and marketing or brand research The ability to guide stakeholders — including senior ones — toward the right approach, even when they arrive with a firm opinion Strong instincts for prioritisation across multiple stakeholder groups in a fast-moving environment Clear, compelling communication that makes findings land with product, brand, and marketing audiences Experience working in a highly iterative, fast-paced environment, with the ability to pivot with sudden changes in direction D
Market data & reports
Salary & skill-demand research built from our own listings data.
- Indonesia IT Jobs vs Global Remote (2026)Primary analysis of 2,049 listings: methodology, classification rules, downloadable datasets.
- AI-Skill Demand: Indonesia vs Global Remote (2026)10,000+ postings, taxonomy-first classifier, Wilson CIs, pre-registered before analysis.
- Indonesia Hiring Report: Tech vs Non-TechJob demand by field from aggregate open-job counts — never individual listings.
- Indonesia Salary BenchmarkAggregate salary ranges across roles, with open methodology and dataset.
- Remote Market Reports by RoleAuto-generated per role family — skills, seniority, companies, salary.