Senior Product Marketing Manager
Develop compelling stories to drive adoption
Drive customer acquisition and engagement by shaping BrightHire's market presence. Own and evolve messaging and positioning, developing clear narratives for executives and talent leaders. Create high-impact content across web messaging and sales collateral.
Why This Role?
Join a small, high-performing team with outsized impact
Key Responsibilities
- Shape BrightHire's market presence through positioning and messaging
- Develop clear, differentiated narratives for executives and talent leaders
- Create high-impact content across web messaging and sales collateral
- Lead the development of integrated marketing campaigns
- Partner with Sales to build enablement materials and sharpen talk tracks
Requirements
- Deep customer insights and market dynamics understanding
- Product capabilities knowledge
- AI tools proficiency
- Cross-functional collaboration skills
Required Skills
Keywords
View Original Description from WeWorkRemotely
Original description from WeWorkRemotely
Headquarters: Remote BrightHire is a category-creating, high-growth, Series B software company with a mission to give everyone the hiring experience they deserve. We deliver on this mission by transforming the way many of the world’s leading companies build exceptional teams. We created the Interview Intelligence category, and our clients include some of the world’s most innovative companies—Canva, OpenAI, Ramp, Hubspot—up to the Fortune 500. About the Role As BrightHire’s Senior Product Marketing Manager, you’ll sit at the intersection of marketing, product, and sales—owning how our story comes to life in the market. You’ll translate deep customer insights, market dynamics, and product capabilities into clear, differentiated messaging and compelling content that powers campaigns and enables sales. This is a highly cross-functional, hands-on role where you’ll work closely with Product, Sales, and Marketing to shape positioning, influence go-to-market strategy, and drive execution end-to-end. This is a great fit if you’re excited about joining a small, high-performing team with outsized impact, helping define the future of hiring while building a category-defining product. BrightHire is a standalone product and brand, recently acquired by Zoom, combining startup energy with the opportunity to build on a powerful platform. You’ll operate as an AI-native, full-stack product marketer—owning strategy and execution end-to-end, and using AI tools as a practical accelerant to move faster, iterate smarter, and scale impact without sacrificing judgment or quality. What You'll Do Drive customer acquisition and engagement by shaping how BrightHire shows up in the market, from high-level positioning to hands-on execution. Own and evolve BrightHire’s messaging and positioning, developing clear, differentiated narratives for executives, recruiters, and talent leaders. Translate customer insights, market context, and product capabilities into compelling stories that power campaigns, content, and sales conversations that drive adoption and growth. Lead the development of integrated marketing campaigns, stretching beyond product launches to address broader buyer needs, use cases, and market moments. Create and oversee high-impact content across web messaging, sales collateral, and thought leadership, acting as a hands-on writer and editor while partnering with designers and creative collaborators. Partner with Sales, building enablement materials, sharpening talk tracks, and establishing feedback loops to understand what’s resonating in the field. Work closely with Product Management to bring new features and improvements to market, owning go-to-market strategy and execution end-to-end. Develop and maintain a solid understanding of our market and competitive landscape, using lightweight research and real-world input to continuously refine ICPs and GTM approach. What You'll Bring 5+ years of experience in product marketing, with a track record of owning messaging, positioning, and go-to-market work in fast-moving environments; startup experience strongly preferred. Experience owning product launches end-to-end, from defining the narrative and GTM strategy to guiding execution across marketing, product, and sales. Familiarity with integrated marketing campaigns and how product, content, and channels come together to drive awareness, acquisition, and engagement. Proficient writing, storytelling, and communication skills, with the ability to distill complex ideas into clear, compelling narratives for different audiences. A self-directed, builder mindset—you don’t wait to be told what to do, you identify what matters most, ask the right questions, and advance work with urgency and intention. Comfort operating in ambiguity, balancing velocity and quality while continuously prioritizing toward the highest-impact work. Experience using AI tools as part of your day-to-day workflow to research, draft, iterate, and progress faster, with a practical, hands
Market data & reports
Salary & skill-demand research built from our own listings data.
- Indonesia IT Jobs vs Global Remote (2026)Primary analysis of 2,049 listings: methodology, classification rules, downloadable datasets.
- AI-Skill Demand: Indonesia vs Global Remote (2026)10,000+ postings, taxonomy-first classifier, Wilson CIs, pre-registered before analysis.
- Indonesia Hiring Report: Tech vs Non-TechJob demand by field from aggregate open-job counts — never individual listings.
- Indonesia Salary BenchmarkAggregate salary ranges across roles, with open methodology and dataset.
- Remote Market Reports by RoleAuto-generated per role family — skills, seniority, companies, salary.